Forbes magazine founder Bertie Charles Forbes once famously said, “If you don’t drive your business, you’ll be driven out of business.” Indeed, many small and medium-sized businesses have floundered not because they offer a poor product or service, but because they’re eventually unable to manage their business processes well enough to flourish in often highly competitive industries.
Forbes magazine founder Bertie Charles Forbes once famously said, “If you don’t drive your business, you’ll be driven out of business.” Indeed, many small and medium-sized businesses have floundered not because they offer a poor product or service, but because they’re eventually unable to manage their business processes well enough to flourish in often highly competitive industries.
Over the past forty years, the rise of computing and information technology has yielded helpful solutions, making key operations such as transactions, relationship management, and enterprise resource planning easier. More recently, the Internet’s evolved into a worldwide communications platform, offering new sales channels, marketing opportunities, and business management opportunities never before available. Computing makes for competing, but that’s both a blessing and a curse. Today’s businesses must simultaneously deploy IT to stay abreast of their competition and manage the broad new array of opportunities made available to them due to the emergence of the World Wide Web.
Not surprisingly, enterprise software is a lucrative market saturated by thousands of smaller companies, and long dominated by firmly entrenched colossals, such as Intuit, IBM, NCR, and Microsoft, just to name a few. Any company entering this space must differentiate itself to stand out from the pack.
Figure One: The CORESense point-of-sale (POS) system interface
One of the most effective…
Please log in to view this content.
Not Yet a Member?
Register with LinuxMagazine.com and get free access to the entire archive, including:
