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ExactTarget Named Top Corporate Marketing Department by Indianapolis Chapter of the Business Marketing Association

INDIANAPOLIS, May 8 /PRNewswire/ -- ExactTarget, the market leader in on-demand email software solutions for permission-based email marketing, today announced it has won the 2007 Top Corporate Marketing Department Gold Circle Award at the Indianapolis Chapter of the Business Marketing Association's (BMA Indianapolis) Circle Awards. The Circle Awards recognize Indiana's best-of- the-best in business-to-business marketing.

INDIANAPOLIS, May 8 /PRNewswire/ — ExactTarget, the market leader in on-demand email software solutions for permission-based email marketing, today announced it has won the 2007 Top Corporate Marketing Department Gold Circle Award at the Indianapolis Chapter of the Business Marketing Association's (BMA Indianapolis) Circle Awards. The Circle Awards recognize Indiana's best-of- the-best in business-to-business marketing.

The BMA Indianapolis panel of judges selected ExactTarget's corporate marketing team for demonstrating consistent excellence on a national level. Of note, ExactTarget conducted a "12 Days of Deliverability" educational campaign in November and December 2006. The campaign consisted of a 16-page positioning paper broken into 12 chapters, with a new chapter emailed to each recipient every day. The campaign generated 125 percent lead generation, an average open rate of 50 percent and click-thru rates of 28 percent.

"ExactTarget's entry was an excellent example of their strong commitment to educate marketers on the effectiveness of email," said Jim Hunnicut, president of the BMA Indianapolis and director of marketing at Greenlight Business Technology Solutions. "ExactTarget is a leader in the email industry and has played a significant role in the way we, as business marketers, do our job today."

Recently named #11 on Deloitte's 2006 Technology Fast 500 and #56 on the 2006 Inc. 500 ranking of fastest-growing private companies in the country, ExactTarget is one of the fastest-growing private companies in Indiana. ExactTarget has more than 200 employees and 5,500 customers — including Delta Faucet, the Indianapolis Colts, The Home Depot and Scotts Miracle-Gro Company.

"We are honored to be recognized by the BMA Indianapolis for our ongoing corporate marketing efforts," said Erin Howe, Director of Marketing for ExactTarget. "We hope our campaigns provide educational information on the benefits of email marketing, and we appreciate the BMA's support and recognition of our efforts."

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle- Gro Company, Delta Faucet, CareerBuilder.com and Encyclopaedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service- Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.

About the BMA Indianapolis

For more than 80 years, the Business Marketing Association has been the pre-eminent service organization for business-to-business marketing and communications professionals worldwide. The mission of the Indianapolis chapter of the BMA is to promote the quality and effectiveness of Indiana- developed business-to-business marketing communications through the continuous proactive learning of its members. The BMA Indianapolis provides educational marketing meetings and workshops, as well as networking opportunities. The BMA Indianapolis has presented the Circle Awards program for nine years. Part of the proceeds for the Circle Awards goes to a scholarship fund for college students interested in business-to-business marketing. Learn more online at www.bmaindy.org.

SOURCE ExactTarget

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