REDWOOD CITY, Calif., May 15 /PRNewswire/ -- Nominum, the leading provider of network naming and addressing technologies, announced today the release of Vantio NXR(TM) software, a new DNS service delivery module that delivers intelligent, customizable and responsible Web error redirection. The product empowers broadband service providers to deliver new services that enhance the subscriber Internet experience while generating new revenue streams. Vantio NXR redirects Web errors resulting from non-existent domain names to a provider-hosted support page that helps users find their intended Web destinations.
REDWOOD CITY, Calif., May 15 /PRNewswire/ — Nominum, the leading provider of network naming and addressing technologies, announced today the release of Vantio NXR(TM) software, a new DNS service delivery module that delivers intelligent, customizable and responsible Web error redirection. The product empowers broadband service providers to deliver new services that enhance the subscriber Internet experience while generating new revenue streams. Vantio NXR redirects Web errors resulting from non-existent domain names to a provider-hosted support page that helps users find their intended Web destinations.
Vantio NXR Enriches Internet User Experience
Typically, when a user mistypes a Web address, an unhelpful error page is displayed in the browser. The Vantio NXR solution allows broadband providers to enhance their subscribers' online experiences by replacing browser error pages with safe and secure provider-hosted content and suggestions.
Vantio NXR was designed and tuned by Nominum's worldwide DNS experts to make the user experience a top priority. It comes pre-configured with the most restrictive filters to prevent redirection of non-existent domain names used by non-Web applications. This responsible approach allows carriers to deploy Vantio NXR in production networks and then expand redirection rules based on their specific DNS traffic patterns.
"Nominum is responding to a clear market demand for Web error redirection with a responsible solution that leverages DNS as a control point," said Brian McManus, executive vice president of InfoSpace. "By combining this solution with powerful search technologies, broadband providers can offer valuable services for a positive user experience while generating new streams of revenue that were not available to them before."
Vantio NXR Offers Carriers Opportunity for New Revenue with Full Service Control
Broadband service providers are under constant pressure to grow revenues and offer value added services to their subscribers. Vantio NXR helps carriers respond to this demand with a responsible, in-network solution that keeps them fully in control of the rollout, expansion and evolution of these services in ways that match their business and subscriber needs. Vantio NXR's unique virtualization feature allows carriers to offer a choice of opt-out selections to users who want to minimize network changes and tradeoff the benefits from the help service. Only Vantio NXR provides a persistent opt-out choice to users as a one-time action.
"Carriers are asking for a solution that offers more choice, flexibility and network control in order to preserve and enhance the user experience," said Darrell Jordan-Smith vice president, Communications Industry of Sun Microsystems. "Nominum's Vantio NXR is the perfect complement to our carrier- grade server offerings and we're excited to be working with Nominum to bring such an innovative solution to market and address growing broadband carrier and customer demand."
"With Vantio NXR, broadband service providers can deliver redirection services that adapt based on their subscribers' needs and behaviors and as Internet usage evolves," said Brian Partridge, program manager with Yankee Group's Enabling Technologies Service Provider group. "The Vantio NXR offering has the potential to create desired stickiness among end-users and deliver positive results to the broadband service provider's bottom line."
Vantio NXR's SureSurf Technology
DNS is used by all Internet users and applications to translate names to addresses. Any disruption or degradation of this critical service negatively impacts user experience and application performance. Vantio NXR is designed to maintain high-performance and uninterrupted DNS service while redirecting Web name errors to a provider-hosted help site. Vantio NXR is powered by SureSurf technology, the intelligent rule framework that provides the needed control to accurately redirect Web name errors. SureSurf allows providers to customize redirection based on analysis of the provider's network traffic. It is the foundation to deliver a positive Internet experience tuned to specific geography, demographics and Internet usage patterns.
The Vantio solution is composed of the Vantio base server and the Vantio NXR (NXDOMAIN Redirection) Service Delivery Module. The base server offers a high-performance extensible carrier-grade DNS foundation. The Vantio NXR Service Delivery Module enables the Web error redirection service. Both are available immediately.
A podcast of this release is available at: http://www.nominum.com/content/spotlight/chunks/vantio.mp3
For more information, please visit www.nominum.com.
Nominum's network naming and addressing solutions power the world's largest always-on networks. Nominum is a global provider of ENUM-based IP- Application Routing Directory, DNS and DHCP solutions that enable communication providers to deliver high quality always-on broadband internet and innovative services to their customers, including VoIP, push to talk, fixed-mobile convergence, IPTV and triple-play. For further information, visit www.nominum.com.
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