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Augmentum&aposs CTO Wayne Hom to Shed New Light on Web 2.0 and The Fall and Rise of User Experience At Enterprise Open Source Conference & Expo

SHANGHAI, China and FOSTER CITY, Calif., May 30 /Xinhua-PRNewswire/ -- Wayne Hom, Chief Technology Officer of Augmentum, a leading provider of offshore outsourcing for software product and IT application development, will speak on June 27 at the Second Annual Enterprise Open Source Conference & Expo in New York. He will shed new light on the otherwise hyped up Web 2.0 movement and how the world of video games can become a guide to creating more productive Web 2.0 application user interfaces and business applications.

SHANGHAI, China and FOSTER CITY, Calif., May 30 /Xinhua-PRNewswire/ — Wayne Hom, Chief Technology Officer of Augmentum, a leading provider of offshore outsourcing for software product and IT application development, will speak on June 27 at the Second Annual Enterprise Open Source Conference & Expo in New York. He will shed new light on the otherwise hyped up Web 2.0 movement and how the world of video games can become a guide to creating more productive Web 2.0 application user interfaces and business applications.

"Video games have an entertaining and engaging value and their techniques should be better utilized for business applications," Hom says. "The virtual environment is user-friendly with high performance 3-D experiences that provide immediate feedback on actions, versus the feedback delay common to many web and business applications. Even better, games don't depend on extensive user training. Combining these techniques with existing application development technologies will provide users with a much better user experience."

"Creating a great Web 2.0 user experience requires the integration of design and development teams in addition to selecting technologies based upon the user experience needs," Hom continues. "Historically the Web has been centered around technology with focus on the user experience secondary," Hom says. "Only now are technologies and products emerging that can bring us the interactivity we traded away for access to distributed information when the web took over. We need to use a process of discovery centered on the user – factor design into the scheduling process up front and not make it an afterthought."

Presented in conjunction with the 11th International SOA World Conference & Expo, the Second Annual Enterprise Open Source Conference & Expo will bring together service-oriented architectures and enterprise open source, with a focus on enterprise content management, open source and community development. Hom is speaking at the 9:10 session on Wednesday, June 27 for Track 1: Web 2.0/ AJAX and SOA.

About Augmentum

Augmentum provides Outsourcing Leadership for Innovation. Augmentum engineers augment their clients' teams as an extension, utilizing leading edge development tools and technologies, as well as proven processes, to create commercial-quality software. The management team has decades of collective experience outsourcing commercial software and solutions. Augmentum, Inc. is headquartered in Shanghai and Beijing in China and in Foster City, California. The company has grown to 800 people in China out of 850 worldwide in three years since its founding and won the inaugural Red Herring Asia Top 100 award in 2005, and the Risk Management award at the China Outsourcing Summit in 2006. For more information, please visit www.augmentum.com or call (650) 578- 9221 x104.

SOURCE Augmentum

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