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WOWIO Gives Away $1 Million in Free Books

YORK, Pa., June 6 /PRNewswire/ -- WOWIO, a unique online ebookstore, recently celebrated the first million dollars worth of books distributed to readers for FREE. Unlike traditional bookstores, WOWIO doesn't measure business success by how many books it can sell, but rather by how many books it can give away.

YORK, Pa., June 6 /PRNewswire/ — WOWIO, a unique online ebookstore, recently celebrated the first million dollars worth of books distributed to readers for FREE. Unlike traditional bookstores, WOWIO doesn't measure business success by how many books it can sell, but rather by how many books it can give away.

Based on the belief that people's trust and attention is a valuable resource that can drive business success, WOWIO has formed breakthrough partnerships between readers, businesses, publishers, and authors.

"We started WOWIO with a single purpose, to strengthen the relationship between content owners, content sponsors and content consumers," said Dr. David Palumbo, CEO of WOWIO. "Our success to date shows that the WOWIO business model brings unique and lasting value to all of our partners. Publishers and authors find a new and frictionless distribution channel for all of their content. Advertisers find a way to rise above the clutter and competition of mass distribution and into a targeted and interactive conversation with their desired audiences. And readers find access to the highest caliber of content, free of charge and available in a digital format 24/7."

WOWIO brings high-quality, copyrighted ebooks from leading publishers to people for free by creating unique connections between readers and businesses.

Companies are given the opportunity to build a direct and personal relationship with targeted readers by sponsoring their free access to the written content of their choice. Each ebook downloaded includes personalized bookplates acknowledging the sponsor's free gift to the reader as well as a single sponsor message page.

A recent survey of WOWIO readers found that readers overwhelmingly value ebook sponsorship and believe sponsorship is a greatly improved way for advertisers to communicate with them:

— "Literacy is so very important. As long as there are never any pop-ups or flashing ads in my books, I strongly believe that this is a great way to get books out and available. And why not, with all of the open- source stuff that's available now, students really need easy access to these classic texts." 18-24 year old female respondent — "I really like the idea and think of the companies better than I would if I skipped past a commercial or ad on a Web site." 25-34 year old male respondent — "It's great PR, because I like to 'thank' companies who make things available to me for free." 25-34 year old female respondent

The survey also found that 79% of readers surveyed are more likely to support companies who support ebooks. Prime motivators for supporting companies that support ebooks are a sense of reciprocity towards sponsors and a belief that sponsors are contributing to the social good.

"All of us at WOWIO know that there is something unique and valuable about the written word. Our Vision Statement is simple-Free Books Free Minds," said Dr. Palumbo. As we surpass the $1 million threshold of free books distributed, we are most excited by the reception that we are receiving from publishers, corporate sponsors, and ultimately our readers, all of whom acknowledge that with our next generation business model WOWIO is able to bring valuable free books to those who will truly benefit by reading them."

About WOWIO(TM)

WOWIO, LLC, a privately owned company based in York, PA, debuted on the World Wide Web in August 2006 and endeavors to dramatically expand access to important written works by eliminating the economic, geographic, and logistical barriers of readers. WOWIO is today the only source where readers can legally download high-quality, copyrighted ebooks from leading publishers for free. Readers have access to a wide range of offerings, including works of classic literature, college textbooks, comic books, and popular fiction and non-fiction titles.

Need details about WOWIO? Contact us at (717) 718-7167 or http://www.wowio.com.

SOURCE WOWIO

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