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Photos: ExactTarget Strengthens Industry-Leading Email Marketing Solution for Agencies with New Product Features and Executive Appointment

INDIANAPOLIS, June 12 /PRNewswire/ -- News Facts -- ExactTarget, the market leader in on-demand email software solutions ( http://email.exacttarget.com/ETWeb/solutions.aspx ) for permission- based email marketing, today strengthened its Agency Solution with the delivery of new features that increase customers' ability to optimize email marketing campaigns. -- Jeffrey K. Rohrs has been appointed as Vice President, Agency and Search Marketing. The move bolsters ExactTarget's growing Agency Partner Program, and highlights the company's continued efforts to both support and develop agency partnerships. -- ExactTarget is the preferred email marketing solution for more than 450 leading traditional and interactive agencies, including Resource Interactive ( http://www.resource.com ), UniteU ( http://www.uniteu.com/uniteu ) and Customer Portfolios ( http://www.customerportfolios.com ). -- The power of ExactTarget's technology and executive leadership, combined with the expertise provided by its agency partners, allows end-user clients to get the most from their email marketing programs. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/exacttarget/28642/ The new enhancements to ExactTarget's Agency Solution answer the needs of agencies by increasing their ability to optimize email marketing performance. Mac compatibility - an essential feature for creative agencies - now receives full support through Firefox, versions 2.0 and higher. In addition, agency partners now have complete access to all of ExactTarget's Software-as-a-Service (SaaS) tools across multiple browsers and platforms to power targeted and timely communications.

INDIANAPOLIS, June 12 /PRNewswire/ — News Facts — ExactTarget, the market leader in on-demand email software solutions ( http://email.exacttarget.com/ETWeb/solutions.aspx ) for permission- based email marketing, today strengthened its Agency Solution with the delivery of new features that increase customers' ability to optimize email marketing campaigns. — Jeffrey K. Rohrs has been appointed as Vice President, Agency and Search Marketing. The move bolsters ExactTarget's growing Agency Partner Program, and highlights the company's continued efforts to both support and develop agency partnerships. — ExactTarget is the preferred email marketing solution for more than 450 leading traditional and interactive agencies, including Resource Interactive ( http://www.resource.com ), UniteU ( http://www.uniteu.com/uniteu ) and Customer Portfolios ( http://www.customerportfolios.com ). — The power of ExactTarget's technology and executive leadership, combined with the expertise provided by its agency partners, allows end-user clients to get the most from their email marketing programs. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/exacttarget/28642/

The new enhancements to ExactTarget's Agency Solution answer the needs of agencies by increasing their ability to optimize email marketing performance. Mac compatibility – an essential feature for creative agencies – now receives full support through Firefox, versions 2.0 and higher. In addition, agency partners now have complete access to all of ExactTarget's Software-as-a-Service (SaaS) tools across multiple browsers and platforms to power targeted and timely communications.

In the design and development of email campaigns, creativity can maximize user experience, but can come at the cost of added up-front time for campaign creation – until now. ExactTarget expands design options through its new bulk image upload feature, enabling users to upload thousands of images at once – regardless of file format – directly into their Image Libraries. Display names of the images can also be set during the upload process, enabling easier identification and library navigation. Another new feature, HTTPget response caching, provides unrivaled content syndication capabilities. The resulting deduction in demand on web client servers allows email marketing campaigns to be sent more efficiently.

In addition to enhancing its email marketing solution, ExactTarget appointed Jeffrey K. Rohrs as Vice President, Agency and Search Marketing. A respected speaker at leading industry conferences including Search Engine Strategies, Search Marketing Expo and MarketingSherpa's Email Marketing Summit, Rohrs will be responsible for building strategies and programs to strengthen and support ExactTarget's agency partners. Prior to joining ExactTarget, Rohrs served as President and Chief Interactive Strategist at Optiem, one of ExactTarget's original agency partners. While there, he developed the firm's search marketing practice and oversaw digital and email marketing programs for a wide range of clients including Insurance.com, Things Remembered, and Sherwin-Williams. A "recovering attorney," Rohrs received his J.D. and Master's degree in Mass Communication from Boston University and serves on the Advisory Board for Miami University's Interactive Media Studies program.

Please use this link to access the ExactTarget Del.icio.us page ( http://del.icio.us/ExactTarget )

Please use this link to access information on ExactTarget's Agency Program ( http://email.exacttarget.com/ETWeb/partnerslogos.aspx?id=1224 )

Please use this link to access a case study on ExactTarget and UniteU's work with Hickey Freeman ( http://email.exacttarget.com/ETWeb/casestudies_form_new.aspx?id=1594 )

Please use this link to access a case study on ExactTarget and Customer Portfolio's work with NLG ( http://email.exacttarget.com/ETWeb/casestudies_form_new.aspx?id=1582 )

Quotes, attributable to Scott Dorsey (sdorsey@exacttarget.com), co-founder and CEO of ExactTarget

"ExactTarget's ability to develop and grow relationships with more than 450 marketing services providers is testament to our longstanding commitment to serve and support the agency community. Our Agency Solution enhancements deliver sought-after, business-impacting features and tools to our agency base, enabling these organizations to push the envelope for their clients' email initiatives."

"Adding Jeff to our executive team brings deep knowledge of the interactive marketing landscape and search engine marketing expertise that will benefit both our agency partners and ExactTarget, as we continue to drive innovation within email marketing."

Quote, attributable to Jeffrey K. Rohrs (jrorhs@exacttarget.com), Vice President, Agency and Search Marketing

"As someone who has worked with ExactTarget as an agency partner for five years, I can attest that agencies offer a unique combination of creativity, technological expertise and client knowledge that translates into superior email marketing results. My intent in joining ExactTarget is to strengthen our Agency Partner Program such that it provides our partners with a distinct competitive advantage while ensuring their clients receive industry-best email marketing support."

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, and CareerBuilder.com, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com .

Keywords/Technorati Tags:

ExactTarget, Email Marketing, Marketing Email, Email Marketing Software, Email Marketing Solution, Email Optimization, SaaS, Software-As-A-Service, Marketing Optimization, Permission-Based Email Marketing

SOURCE ExactTarget

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