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Ruder Finn Chicago Adds Content Security Leader Widevine Technologies to Client Roster

CHICAGO, June 20 /PRNewswire/ -- Ruder Finn, Inc., a leading independent full-service global communications agency, today announced the addition of Widevine Technologies to its client roster. Widevine is an emerging leader in the IPTV (Internet Protocol TV) content security space and is up against stiff competition from some of the world's biggest companies including Microsoft and Apple. The account will be serviced out of Ruder Finn/Chicago.

CHICAGO, June 20 /PRNewswire/ — Ruder Finn, Inc., a leading independent full-service global communications agency, today announced the addition of Widevine Technologies to its client roster. Widevine is an emerging leader in the IPTV (Internet Protocol TV) content security space and is up against stiff competition from some of the world's biggest companies including Microsoft and Apple. The account will be serviced out of Ruder Finn/Chicago.

The account team is led by Senior Vice President Kristie Heins Fox, Co- Director of the firm's Technology Practice, and Charlotte Walker, vice president, Technology Practice. Together, they are leading the strategic direction and execution of the public relations program. A main area of responsibility includes directing media relations, with a heavy focus on the national business press.

"We selected Ruder Finn because of their proven ability to secure results and the team's aggressive approach to media relations," said Barbara Leavitt, director of marketing for Widevine Technologies, which counts 120 service provider customers including Cablevision and SureWest. "As the world's leading provider of downloadable content protection, forensic watermarking and digital copy protection solutions, we have a complicated offering and play in a fast-moving industry. We needed a communications team that could stay two steps ahead of us. Ruder Finn has proven they can do so, and we look forward to a long-term partnership."

According to Andy Hopson, managing director, Ruder Finn/Chicago, the Widevine account reflects the success the agency has had in building a strong telecom and wireless practice.

"Building our wireless and telecom expertise is a big part of our growth strategy moving forward, and adding Widevine Technologies to our client list really enhances our position as experts in the field," said Hopson.

About Widevine Technologies, Inc.

Widevine is the world's leading provider of downloadable content protection, forensic watermarking and digital copy protection solutions for over 120 video service providers worldwide. Widevine enables telco, internet, mobile, cable and satellite service operators to generate new revenue opportunities through the secure distribution, identification and tracking of multimedia content.

Widevine provides a single content security solution that secures content delivered across major PC platforms, web browsers and video formats with a patented renewable security client and digital copy protection. Widevine Cypher secures Windows, Mac or Linux based platforms and supports all the major video formats including Adobe Flash, MPEG2, H.264, VC-1, Windows Media, QuickTime and RealPlayer.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Bear Stearns Constellation Ventures, Cisco Systems, Inc., Charter Ventures, Dai Nippon Printing Co., Ltd (DNP), Macrovision, PaceSetter Capital Group, Phoenix Partners, TELUS and VantagePoint Venture Partners.

About Ruder Finn, Inc.

Ruder Finn is a leading independent communications, counseling and services Agency with almost 60 years experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington D.C., London, Paris, Basel and Jerusalem. Asia Pacific offices include Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn had been named the #1 Ranking Large Agency for Overall Performance and Client Support by leading PR trade newsletter The Holmes Report and serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit www.ruderfinn.com.

Contact: Andy Hopson Ruder Finn Chicago 312-644-8600 hopsona@ruderfinn.com

SOURCE Ruder Finn, Inc.

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