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TechTracker Media Unveils New Marketing Channel Targeting Enterprise Open Source Audiences

PORTLAND, Ore., June 25 /PRNewswire/ -- TechTracker Media(TM), the leading IT vertical ad network, today announced the launch of their new "Enterprise Open Source Channel" - the industry's first vertical marketing channel devoted entirely to open source. In response to the accelerating market growth of open source in the enterprise, TechTracker Media (TTM) leveraged their expertise and contacts in information technology (IT) to offer marketers a unique opportunity to reach key enterprise open source IT decision-makers and the open source community across a set of leading, trusted open source sites including the O'Reilly Network, OSNews, Koders and LinuxQuestions. Currently, no other media company offers TTM's influential tech audience and targeted content.

PORTLAND, Ore., June 25 /PRNewswire/ — TechTracker Media(TM), the leading IT vertical ad network, today announced the launch of their new "Enterprise Open Source Channel" – the industry's first vertical marketing channel devoted entirely to open source. In response to the accelerating market growth of open source in the enterprise, TechTracker Media (TTM) leveraged their expertise and contacts in information technology (IT) to offer marketers a unique opportunity to reach key enterprise open source IT decision-makers and the open source community across a set of leading, trusted open source sites including the O'Reilly Network, OSNews, Koders and LinuxQuestions. Currently, no other media company offers TTM's influential tech audience and targeted content.

The introduction of the Enterprise Open Source Channel fills a distinct void in the vertical marketing channel. According to IDC, Linux servers now represent 12.7 percent of the overall server market, or $1.6 billion for the first quarter of 2007, and the worldwide revenue from standalone open source software reached $1.8 billion in 2006. Realizing this accelerating expansion and the limited marketing opportunities currently available, TTM is leading the way in offering and supporting a strong network of sites focused on open source. Sites within the TTM network already draw more than 20 million users per month.

"TechTracker Media has been a great partner in our marketing campaigns," says Andrew Odewahn of the O'Reilly Network. "We provide cutting-edge information to the open source community, and the Enterprise Open Source Channel will give companies the opportunity to more easily connect with the high-quality, high-value audiences sites like ours attract. Access to this targeted channel is a welcome addition to the market."

The Enterprise Open Source Channel furthers the company's reputation as a leading source for information technology content, specializing in enterprise open source, application development, system administration, and IT management. The new Channel covers the following sites, disciplines, and audiences:

The O'Reilly Network Network Homepage: http://www.oreillynet.com LinuxDevCenter: http://www.linuxdevcenter.com ONLamp: http://www.ONLamp.com XML: http://www.xml.com

One of the most trusted names in the world of information technology, the network contains a host of sites dedicated to the sharing of knowledge and resources related to the enterprise open source community. By focusing on open and emerging technologies, O'Reilly attracts forward thinking, highly technical, and savvy professionals who make and influence IT decisions.

Site Highlights: — 3.8 million page views per month — 2.4 million unique visitors per month Key Content Areas: — Linux — Open Source development — LAMP — Java — Software and applications development — SOA LinuxQuestions.org http://www.linuxquestions.org

LinuxQuestions.org is the premier site for Linux enterprise IT professionals and open source developers, offering forums, reviews, downloads, and more. It is a leader in the enterprise open source industry and a key resource for those making the critical decisions about the future of IT. Advertisers can access an influential audience of Linux professionals within a trusted resource environment.

Site Highlights: — 3.5 million page views per month — 1.2 million unique visitors per month Key content areas: — Server administration — Platform and Vendor Selection — Systems Integration — Open Source Enterprise Applications — Networking — Tutorials

"TechTracker Media is distinguished by its dedication to providing the most trusted names in technology," said Scott Alperin, Senior Manager of Business Development at TechTracker Media. "The Enterprise Open Source Channel delivers on this commitment, and gives companies an opportunity to reach this growing, dynamic segment."

ABOUT TECHTRACKER MEDIA

TechTracker Media(TM) helps companies effectively market their products by connecting them with a targeted audience on premium technology websites. Through targeted content channels on TechTracker Media and partner websites, advertisers can reach specific audiences, including System Developers, Enterprise IT, SMB, IT, Creative Professionals, Mac Users, Application and Technology Consumers. With the ability to reach over 20 million unique technology users every month, TechTracker Media provides unequaled exposure. For further information on TechTracker Media and its partner sites, please visit http://www.techmedia.com.

Media Contact: Aaron Wessels Point-Blank Communications 415-378-8090 aaron@pointblankcomm.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE TechTracker Media

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