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Leading Analyst Firm Features OpTier in Business Transaction Management Report

NEW YORK, July 16 /PRNewswire/ -- OpTier(TM), the leader in Business Transaction Management (BTM), today announced that it has been featured in a study by industry analyst firm IDC, titled "Business Transaction Management: Another Step in the Evolution of IT Management" - Doc #EMT1P. OpTier is cited for being the "veteran" in the select group of technology providers who address BTM. An excerpt from this report is available at www.optier.com.

NEW YORK, July 16 /PRNewswire/ — OpTier(TM), the leader in Business Transaction Management (BTM), today announced that it has been featured in a study by industry analyst firm IDC, titled "Business Transaction Management: Another Step in the Evolution of IT Management" – Doc #EMT1P. OpTier is cited for being the "veteran" in the select group of technology providers who address BTM. An excerpt from this report is available at www.optier.com.

In his report, IDC's Director, EMEA Emerging Technologies, Dan Yachin, forecasts BTM's future, "IDC believes that demand for BTM solutions – particularly from organizations that offer customer-facing online services in areas such as financial services, insurance, and online retail – will grow over the coming years." Yachin also notes that, "organizations are dealing with computing environments that are constantly becoming harder to control and manage." OpTier is solely dedicated to addressing and eliminating this problem for its list of Global 1000 customers.

"Existing complex IT architectures and newer initiatives such as SOA and virtualization have made cross-tier transaction management a necessity for most organizations," said Israel Mazin, CEO of OpTier. "Organizations should take note of IDC's study and investigate BTM as a way to help bridge the gap between business goals and IT by improving overall transaction performance and optimizing their IT investment. Many Fortune 500 organizations are already leveraging the benefits of BTM as a way to increase their competitive advantage."

OpTier's award-winning CoreFirst technology dynamically links business services to IT infrastructure, assuring service delivery and optimizing IT resources. Its unique BTM technology – which delivers end-to-end visibility and control of all business transactions, all the time – makes effective Business Service Management a reality. CoreFirst automatically discovers, tracks, monitors and profiles all transactions – across all tiers – to clearly map IT business service topology. This improves collaboration among different stakeholders by providing them with a common transactional context – reducing the cost and time to resolve application and platform performance issues.

About OpTier

OpTier(TM) provides software solutions that dynamically link business services to underlying IT infrastructure, assuring service delivery and optimizing IT resources. Its unique Business Transaction Management(TM) technology – which delivers end-to-end visibility and control of all business transactions – makes effective Business Service Management a reality. OpTier tracks and monitors all business transactions – across all tiers, all the time. It identifies and isolates performance problems as they develop, thus minimizing the cost to resolve them. OpTier generates intelligence, for more effective testing, capacity planning, provisioning and decision-making. It can further prioritize transaction resource allocation based on business needs. For more information, visit www.optier.com.

OpTier, CoreFirst and "Putting First Things First" are trademarks of OpTier. Contacts: Michael Wooh Avi Dines or Jennifer Barlow OpTier Schwartz Communications, Inc. 212-679-2700 781-684-0770 michael.wooh@optier.com OpTier@schwartz-pr.com

SOURCE OpTier

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