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CMP&aposs Embedded Systems Conference (ESC) Boston to Feature Live Toyota Prius Conversion, Multiple Teardowns and the Opportunity to Earn University Credit through Advanced Technical Courses

MANHASSET, N.Y., Aug. 2 /PRNewswire-FirstCall/ -- CMP Technology today announced the program for its annual Embedded Systems Conference (ESC) Boston (http://www.embedded.com/esc/boston), running September 18th to the 21st at the Hynes Convention Center. ESC is the industry's largest international embedded technical conference and exhibition. This year's Boston conference will bring together some of the most respected and innovative minds in the field to offer attending systems architects and engineers their choice of more than 100 training sessions, courses and seminars covering methodologies, processes, and techniques fundamental to the development of embedded systems.

MANHASSET, N.Y., Aug. 2 /PRNewswire-FirstCall/ — CMP Technology today announced the program for its annual Embedded Systems Conference (ESC) Boston (http://www.embedded.com/esc/boston), running September 18th to the 21st at the Hynes Convention Center. ESC is the industry's largest international embedded technical conference and exhibition. This year's Boston conference will bring together some of the most respected and innovative minds in the field to offer attending systems architects and engineers their choice of more than 100 training sessions, courses and seminars covering methodologies, processes, and techniques fundamental to the development of embedded systems.

ESC Program Highlights:

The marquis event of the new CMP TechMash Boston, the 2007 Embedded Systems Conference will for the first time offer attendees from more then 35 countries the opportunity to register to earn university credits for courses taken at ESC through an innovative partnership with the University of California (UC) San Diego. Emphasizing the high quality content and instructors participating in the program, the UC San Diego Extension Embedded Software Engineering Specialized Certificate is a series of courses that emphasizes the programming as well as the relevant hardware knowledge embedded engineers must be familiar with.

The conference will maintain its high standard of providing attendees with access to product experts from the industry's leading companies, valuable networking opportunities and entertaining live events and free programming such as:

— The first-ever East Coast conversion of a Toyota Prius to a plug-in hybrid by the California Cars Initiative — Live Tear Downs of a Nike Triax Elite and Vectrix MAXI-Scooter — A chance to win the Intel Chopper, a custom built embedded technology- based motorcycle by Orange County Choppers. — Wireless Kit give-aways by Texas Instruments and ANT To register for ESC Boston, visit: http://www.embedded.com/esc/boston/registration/

Commentary:

"Embedded systems are the backbone of the increasingly dominant Web 2.0 world and practitioners should therefore be equipped with the latest engineering techniques available to keep pace with this rapidly evolving market," said David Blaza, Publisher Embedded Systems. "CMP's goal is to provide attendees of this year's Embedded Systems Conference Boston with our most ground-breaking and hands-on program yet to inspire them to take their endeavors to new heights by granting them applicable skills that will provide a competitive advantage."

"No other conference offers attendees the opportunity to see first-hand so many of the latest embedded systems technologies in one location," said Rich Nass, Editor in Chief & Conference Chair. "From our engaging and interactive conversions and tear downs to our packed exhibit floor, systems engineers and architects will leave the conference with a deeper understanding of embedded systems that only a live event of this nature can provide."

More Upcoming Components of ESC Boston 2007: — Learn from embedded industry gurus such as: — Dan Saks, President, Saks & Associates — Jack Ganssle, Chief Engineer, The Ganssle Group — Larry Mittag, Lead Consultant, Mittag Enterprises — Choose from 13 program tracks including: — Automotive Technology, Debugging, Verification and Test, Design-Team Management, DSP & Multimedia Programming & Applications, Hardware, Linux & Open Source, Multi-core & Multi-threaded Processing, Real-Time Development, Security, Software Development, UML & Modeling, Wired & Wireless Networking, and Up-to-the-Minute track — Check out hot new products in a hands-on environment at the ESC exhibition on September 19th and 20th and view the latest embedded technologies from top international companies including: — Intel, Texas Instruments, Microchip, National Instruments and Green Hills Software — Visit the Disruption Zone to see groundbreaking innovation from leading start-ups

About CMP Technology (http://www.cmp.com)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About TechMash CMP Technology will celebrate the spirit of collaboration and combined brain power at TechMash Boston 2007. TechMash 2007 will include The Embedded Systems Conference; the industry's largest international embedded technical conference and exhibition, Software Development Best Practices; a strategic forum for senior software developers, and RFID World Boston, focused on security, privacy and authentification issues for the community that is using, building, leveraging, and driving radio frequency identification (RFID) technology.

Carole Trachimovsky Linda Uslaner The Horn Group for CMP Technology CMP Technology ctrachimovsky@horngroup.com luslaner@cmp.com (781) 356-7100 516-562-7685

SOURCE CMP Technology

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