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Product Quality Tops Mainland China Electronics Engineering Design Goals, Says Fifth Annual EE Times-China Survey

HONG KONG, Nov. 21 /Xinhua-PRNewswire-FirstCall/ -- Mainland China electronics design engineers are focusing on improving product design and quality, according to Global Sources' (Nasdaq: GSOL) 2007 China Design Capabilities Survey.

HONG KONG, Nov. 21 /Xinhua-PRNewswire-FirstCall/ — Mainland China electronics design engineers are focusing on improving product design and quality, according to Global Sources' (Nasdaq: GSOL) 2007 China Design Capabilities Survey.

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EE Times-China ( http://www.eetchina.com/ ) conducted the fifth annual survey in July 2007, drawing 1,383 qualified responses. The survey aims to benchmark electronics design activity in mainland China, and to determine methodologies applied by China's electronics engineers.

The survey shows that 66 percent of mainland China design engineers are looking to extend design functionality, while 56 percent are concentrating on designing products with more reliable performance.

EE Times-China Publisher, Mark A. Saunderson, said: "Consumers are now very quality-focused and tech-savvy. And mainland China's electronics engineers and manufacturers are responding to this global demand by actively integrating progressive technologies.

"Mainland China's engineers rely on more established foreign brands for such technologies, as well as for solutions to critical design issues, such as EMI, RF and signal processing."

Survey results reflect high interest in using touch screen, advanced wireless networking, high-speed interconnect and multi-core processing technologies.

The survey also shows that: — On average, 75 percent of integrated circuits (ICs) and 50 percent of discrete semiconductors used in mainland China are overseas brands; — 65 percent of mainland China engineers either develop or rework original designs, up 5 percent from 2006; — 74 percent of them redesign the hardware and/or software of the design solution they are using, up 2 percent year-on-year; and — 66 percent rely on external sources such as IC vendors, design houses and distributors for system design solutions.

More Mainland China Engineers Responsible for Component Selection Process

Saunderson said: "Mainland China's engineers are becoming more responsible for choosing the most reliable technology for their designs. Among the engineers surveyed, 99 percent are actively involved in component selection.

"Consequently, there is mounting pressure for them to quickly understand technical trends and developing standards. Engineers turn to online, print and industry events to keep apace of various developments in the industry and to design more sophisticated and reliable electronics.

"In fact, engineers surveyed rated industry publications and their websites, as well as exhibitions and seminars, as their top sources of industry and technology news."

Complete survey results in Simplified Chinese and English are free to download at the EE Times-China website at http://www.eetchina.com/STATIC/SITE/DESIGN2007.HTM .

About Global Sources

Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. The core business is facilitating trade from Greater China to the world, using a wide range of English-language media. The other key business segment facilitates trade from the world to Greater China using Chinese-language media.

The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 647,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 230 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 2 million products and more than 160,000 suppliers annually through 14 online marketplaces, 13 monthly magazines, over 100 sourcing research reports and nine specialized trade shows which run 22 times a year across seven cities.

Suppliers receive more than 23 million sales leads annually from buyers through Global Sources Online ( http://www.globalsources.com ) alone.

Global Sources has been facilitating global trade for 36 years. In mainland China it has over 2,000 team members in 44 locations, and a community of over 1 million registered online users and magazine readers for Chinese-language media.

About eMedia Asia Ltd

eMedia Asia Ltd., a joint venture between Global Sources and CMP, is a leading integrated media company providing essential information and marketing services to the entire technology spectrum. The joint venture provides new technology content, in print and online for thousands of technology specialists that drive the electronics industry in China and Asia. eMedia Asia Ltd. serves this community's ongoing need for the right information, at the right time through its integrated, local-language web networks, premier technical events and industry leading publications — EE Times-Asia and Electronics Supply & Manufacturing-China, as well as Electronic Design-China, which is published in strategic alliance with Penton Media.

Global Sources Press Contact in Asia: Camellia So Tel: +852-2555-5021 Email: cso@globalsources.com Global Sources Investor Contact in Asia: Eddie Heng Tel: +65-6547-2850 Email: eheng@globalsources.com Global Sources Press Contact in U.S.: James W.W. Strachan Tel: +1-480-664-8309 Email: strachan@globalsources.com Global Sources Investor Contact in U.S.: Moriah Shilton & Christiane Pelz Lippert/Heilshorn & Associates, Inc. Tel: +1-415-433-3777 Email: cpelz@lhai.com

SOURCE Global Sources

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