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Endeavors Technologies and Partner Advantage Form Joint Venture to Realize Software as a Service Opportunities

IRVINE, Calif. and LONDON, Nov. 27 /PRNewswire/ -- Endeavors Technologies, the pioneer in application streaming and virtualization technology, and its parent company, Tadpole Technology plc, today announced they have signed an agreement with Partner Advantage Ltd., a leading Microsoft partner. Under the agreement, the companies have formed Exstream Soft Ltd., an organization dedicated to providing Microsoft applications via a Software as a Service (SaaS) model.

IRVINE, Calif. and LONDON, Nov. 27 /PRNewswire/ — Endeavors Technologies, the pioneer in application streaming and virtualization technology, and its parent company, Tadpole Technology plc, today announced they have signed an agreement with Partner Advantage Ltd., a leading Microsoft partner. Under the agreement, the companies have formed Exstream Soft Ltd., an organization dedicated to providing Microsoft applications via a Software as a Service (SaaS) model.

Exstream Soft will offer leading Microsoft applications on a monthly subscription basis to small and medium sized businesses, as well as home users. Users initially access applications over the web and once an application is streamed to the users' desktop, it is also available for use offline. Exstream Soft will offer Microsoft SaaS applications through a pan-European network of retail, ecommerce and business partners in a 'white box' format, enabling each partner to brand and package the products to meet their own requirements.

"We believe the software industry is on the verge of a radical change," said Mat Clothier, director and CEO of Partner Advantage. "In anticipation of these changes, we have developed a rental-based software business model and identified Endeavors' application streaming solution as the key enabling technology. Our organizations share a vision and belief in the enormous market opportunity for software rentals. The formation of Exstream Soft allows us to immediately hit the ground running as software publishers announce new licensing models to address the SaaS model."

"Both application virtualization and application streaming help ISVs open the door on new revenue opportunities such as Software as a Service," said Michael Rose, Research Analyst covering Virtualized Client Computing for IDC. "The combination of streaming and virtualizing applications simplifies the delivery of applications while eliminating many of the complications involved in installing applications into heterogeneous client environments."

"The convergence of virtualization, application streaming, and SaaS could fundamentally change the way software is delivered," said Andi Mann, Research Director at Enterprise Management Associates. "It streamlines delivery by removing many traditional barriers, providing an agility and flexibility that is hard to match with legacy technologies. EMA believes this emerging model presents a compelling value proposition, and Exstream Soft is among the first to provide this value directly to software publishers."

Exstream Soft has developed the distribution models, logistical capabilities and technology platform to enable the monetization of software products and capitalize on anticipated changes to software licensing models. The platform is based on a multi-layer distribution model utilizing application streaming and virtualization technologies from Endeavors'. Trials are planned for early 2008, subject to the introduction of updated software licensing models.

Endeavors' Application Jukebox SaaS Edition addresses key concerns expressed by Microsoft and other software publishers, including:

— Non-invasive digital rights management (DRM) to easily transform any existing application into a SaaS candidate, with far greater copy protection than afforded by other software distribution methods — Web-based delivery to allow any user with Internet access the ability to use SaaS-based applications — Distribute and rescind functionality so that software publishers are able to selectively revoke a user's ability to continue using an application — Per-user, per-second, per-application usage tracking and logging, providing the flexibility publishers need to implement any pricing model to meet their business requirements

"Microsoft's recent statements of direction regarding offering 'software plus services' influenced our decision to act preemptively to capitalize on the potential of this new business model." said Peter Bondar, CEO of Endeavors Technologies. "Endeavors and Partner Advantage have been working for several months on 'proof of concept' models with a number of retailers and distributors and the feedback is very encouraging. I am extremely optimistic about the opportunities for this joint venture. Partner Advantage is led by a dynamic team, recognized for its success, and we look forward to working together to create another lucrative venture."

About Endeavors Technologies

Endeavors Technologies creates, develops and markets innovative application virtualization and streaming technologies that allow servers to stream pc-based applications to client computers where they are subsequently executed. These "next stage" technologies replace thin client computing paradigms. Application virtualization and streaming enables organizations to reduce the total cost of ownership while improving service levels, simplifying the management of computers and improving security and reliability. This innovative application distribution methodology provides companies with new revenue opportunities while reducing IT costs and increasing user productivity. Endeavors Technologies is a pioneer and thought leader with eight patents granted and 25 pending, including the first patents granted for streaming applications. Endeavors Technologies provides its solutions through licensing, royalty and technology transfer models. Visit http://www.endeavors.com for more details.

About Tadpole Technology plc

Tadpole Technology plc (LSE: TAD) is a company in transition. The company was formed in 1983 as a developer and manufacturer of high performance portable workstations. In 2003, Tadpole transitioned to a software group focused on two sectors; geospatial solutions and system level software technologies. In mid 2007, Tadpole made a strategic decision to focus exclusively on the application streaming and virtualization marketplace and in November 2007 announced the sale of its geospatial interests. The company established Endeavors Technologies Ltd. as its European trading arm, complementing the existing Endeavors Technologies Inc. in the US. Subject to shareholder approval, Tadpole Technology plc intends to rebrand itself under the Endeavors' name to reflect its focus on a single brand and product set. For information on Tadpole Technology plc, visit http://www.tadpoletechnology.com

About Partner Advantage Ltd.

Partner Advantage is the UK's leading services distributor for VAR's, Resellers and Managed Service Providers. Partner Advantage distributes Best of Breed services in easy to sell sizes, with no upfront commitment or leap of faith required. Partner Advantage is a UK distributor for N-able Technologies, the world leader in Managed Services Software, Iron Mountain Digital, the world leader in Online Backup and digital storage, Autotask, the world leader in Professional Services Automation, VMware and others. These Best of Breed technologies enable Partner Advantage customers to improve their recurring revenue, efficiency and profitability. Visit http://www.padv.co.uk for more details.

SOURCE Endeavors Technologies Inc.

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