Advertising with LAMP

Whether you manage a web site with just a few advertisers or are a store owner with many locations, keeping track of the people that provide your revenue — your customers — is a critical aspect of your business.

If you want to make money with your web site, running advertisements is a good, first approach. Running ads requires little or no capital expense, and there are several options to sell ad space: you can sell it directly; you can hire a salesperson or consultant to sell it; or you can sign up with an ad network, which matches advertisers with your site.

Implementing and managing ads is also quite easy, thanks to phpAdsNew, the LAMP ad management software of choice of many webmasters. In this article, let’s look at ad networks and learn how to use phpAdsNew. Counting cash is left as an exercise for the reader.

Signing Up for a Network

Advertising networks are a great way to guarantee a steady stream of monthly revenue when you can’t find targeted sponsors. (For a quick primer on online advertising, see the sidebar “Advertising Adages.”) When considering an ad network, keep several things in mind:

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