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ONStor Virtualized File Storage Solution Cuts Operational Costs by 80% for Silverpop

CAMPBELL, Calif., Dec. 27 /PRNewswire/ -- ONStor, Inc., the leading provider of scalable clustered NAS solutions for the enterprise, today announced that Silverpop, a leading provider of permission-based email marketing solutions, has chosen the ONStor Bobcat Series NAS Gateway solution for its two data centers. The ONStor product's scalability and stability plus significant space and energy savings, were cited by Silverpop as reasons for their choice of the ONStor solution. Silverpop's customers include Fossil, Siemen's, British Sky Broadcasting, Little Tikes and Houghton Mifflin.

CAMPBELL, Calif., Dec. 27 /PRNewswire/ — ONStor, Inc., the leading provider of scalable clustered NAS solutions for the enterprise, today announced that Silverpop, a leading provider of permission-based email marketing solutions, has chosen the ONStor Bobcat Series NAS Gateway solution for its two data centers. The ONStor product's scalability and stability plus significant space and energy savings, were cited by Silverpop as reasons for their choice of the ONStor solution. Silverpop's customers include Fossil, Siemen's, British Sky Broadcasting, Little Tikes and Houghton Mifflin.

"Nonstop content delivery is our business, so downtime is not an option. Power consumption is a concern, and space is a precious commodity," said Kevin Ahrens, director of production operations, Silverpop. "We were attracted to the high availability of the Bobcat. The space-saving and consolidation abilities of the product have enabled us to use one-third of the floor space we were using before, plus cut our energy costs. The ONStor solution is very stable and has reduced our storage operational costs by 80 percent."

The four ONStor Bobcats that were deployed are able to support twice the capacity across Silverpop's storage environment as its previous solution, while accommodating spikes in utilization without disruption. Furthermore, ONStor's open NAS capability capitalizes on Silverpop's existing storage rather than requiring the addition of new storage before the current investments in capacity run out. As Silverpop's storage needs grow, the company will be able to add storage to the ONStor environment from any of their preferred storage vendors, including ONStor.

"The beauty of ONStor has been the ability of the product to easily expand upon our existing storage. Adding capacity and managing it is very simple," said Ahrens. "From the ONStor web console, virtual file servers can be created and moved very quickly, and we can bring them online or offline very fast. Adding and provisioning storage resources with the ONStor solution occurs via point-and-click, instead of the hard re-cabling and downtime required to deploy another NAS node using traditional file servers."

Prior to the ONStor implementation, Silverpop had multiple production environments and needed to standardize technologies across its facilities. In addition, the company was doubling its storage capacity each time it implemented a new production environment and needed a solution that could support this level of scalability.

About Silverpop

Silverpop, a premier email service provider, supports the online relationship marketing needs of enterprise organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes, Silverpop delivers a robust solution not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has appeared as one of the top two enterprise-oriented email service providers each of the last three years in JupiterResearch's annual evaluation. Silverpop provides online relationship marketing support to industry leading companies including Fossil, Siemen's, British Sky Broadcasting, Little Tikes, Houghton Mifflin and more. Best practices and white papers are available at http://www.silverpop.com.

About ONStor

ONStor drives down the cost of storage management by delivering scalable clustered NAS that saves enterprises 50 percent on total cost of ownership with systems that let customers start small and scale massively as their requirements grow. ONStor's award-winning Pantera Clustered NAS Systems and Bobcat NAS Gateways consolidate information from multiple Windows, UNIX and Linux devices into a single, highly scalable file storage environment. The open storage architecture allows existing assets to be leveraged, while integrated file server virtualization enables resources to be redeployed quickly to accommodate changing needs. Proven at hundreds of enterprise customer sites, ONStor delivers the cost-effective approach to scalable storage. More information about ONStor can be found at http://www.onstor.com.

ONStor, the ONStor logo, Pantera, and Bobcat are trademarks of ONStor, Inc. in the U.S. and other countries. All other marks and trademarks are or may be the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding ONStor, Inc. and any of its offerings or services, please contact your local sales office or the corporate headquarters.

SOURCE ONStor, Inc.

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