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DigiLink Announces Live Internet TV Enabled by TI DaVinci(TM) Processors and Strategic Partnership With 3D Incorporated

IRVINE, Calif., Jan. 7 /PRNewswire/ -- DigiLink Software, Inc. (DigiLink) -- A leading software provider of embedded Linux-based media over IP applications announced the launch of its new technology built on Texas Instruments' DaVinci(TM) digital media processors. DigiLink's new technology will enable traditional TV viewers to watch Internet TV (ITV) directly on their Digital Televisions and it will be demonstrated live in the Texas Instruments' (TI) DaVinci demo suite during the 2008 CES. DigiLink also announced the formation of a strategic partnership with 3D Incorporated (3D), a consumer electronics business development company, in anticipation of accelerating the adoption of DigiLink's enabling ITV technology in consumer-oriented products.

IRVINE, Calif., Jan. 7 /PRNewswire/ — DigiLink Software, Inc. (DigiLink) — A leading software provider of embedded Linux-based media over IP applications announced the launch of its new technology built on Texas Instruments' DaVinci(TM) digital media processors. DigiLink's new technology will enable traditional TV viewers to watch Internet TV (ITV) directly on their Digital Televisions and it will be demonstrated live in the Texas Instruments' (TI) DaVinci demo suite during the 2008 CES. DigiLink also announced the formation of a strategic partnership with 3D Incorporated (3D), a consumer electronics business development company, in anticipation of accelerating the adoption of DigiLink's enabling ITV technology in consumer-oriented products.

Many popular video sharing websites such as YouTube use Flash Video (FLV) for user-generated content. Traditionally, this content is primarily viewed by PC users. DigiLink's compelling DME-FLV player enables DaVinci customers, developers, or advertisers with playback or recording of Flash-based content (i.e. YouTube) for new and exciting embedded applications, for example — Internet TV, IP-STB/PVR, Digital Media Adapter and Portable Media Players. The combination of DigiLink's software capabilities and TI's DaVinci technology will allow ITV and consumer product designers to quickly develop cost-effective solutions to match their growing markets needs.

"We believe that TI's DaVinci DSPs provide a mainstream, unified platform to enable us to revolutionize the digital media playing field. We are honored and very excited to be a valued TI Third Party member. Building on the momentum created by the success of DME and with TI's endorsement, we are ready to take DigiLink to the next level," said Dr. Karl Zhao, President of DigiLink. "3D's market experience is an invaluable asset to us. With the cooperation from 3D, DigiLink is ready to embrace the consumer electronics market directly. We believe that the strategic partnership will benefit both companies tremendously."

The new software is based on DigiLink's Digital Media Elements (DME). Built on the DaVinci (TM) (DM644x DSP) digital media platform from Texas Instruments, the software suite utilizes world class TI optimized or industry-standard audio and video codecs, a standards compliant file container, network and graphic user interface libraries, Linux operating system and device drivers, a TI Codec Engine-based framework, and sample applications with code. The DME-FLV Player, optimized for TI DaVinci processors, plays Flash Video (FLV) content in real-time.

"As a company dedicated to empowering new ideas and inspiring better solutions, Texas Instruments is delighted to see that DigiLink Software, one of our highly valued third party software providers, has created a unique Internet video solution based on our DaVinci technology," said Charlie Gonsalves, Third Party Program Manager, TI. "We are also excited about the new partnership they are forming with 3D Incorporated, and look forward to them expanding TI's presence in the consumer marketplace."

"3D Incorporated is focused on igniting the CE marketplace by accelerating the delivery of innovative, breakthrough products and technologies," said Mr. Joe Richter, President of 3D Incorporated. "We believe that DigiLink is truly a revolutionary company with amazing market insight and vision, and we are convinced that DigiLink's new technology will be a disruptive force in the market and forever change the Internet experience."

About DigiLink Software, Inc.

DigiLink Software, Inc is a leading software company that designs, develops, markets and supports high complexity embedded software products for commercial and consumer IP-based digital media applications. DigiLink provides solutions for processing, transporting and/or storing, playing video and audio content in various modes, enabling a multitude of value-added services over IP based networks. DigiLink is committed to service equipment manufactures worldwide to bring innovative, cost-effective and reliable solutions to the market in the shortest cycle time. DigiLink has been selected as the Third Party Spotlight by TI in November 2007. DigiLink's solution and services have been adopted by leading equipment manufacturers in their respective markets. For more information, visit the DigiLink's website at http://www.digilinksoftware.com or email sales@digilinksoftware.com.

About 3D Incorporated

3D Incorporated is a new business development company serving the highly competitive and complex Consumer Electronics Industry. With years of successful entrepreneurial experience, 3D provides assistance in creating unique brand identities, developing impactful sales and marketing programs, and implementing sales and marketing strategies. Our primary mission is to identify companies with revolutionary ideas and evolutionary aspirations and help them exceed their market expectations.

About the Texas Instruments DSP Third Party Network

DigiLink is a member of the TI DSP Third Party Network, a worldwide organization of independent companies that offer products and services supporting TI DSPs. TI third parties provide expertise across a variety of applications, including audio, control, telecom, video and imaging, and wireless communications. Third party products and services include a broad range of application software, development hardware and software, and consulting services that support original equipment manufacturers' efforts to bring differentiated products to the market quickly. For more information about the TI DSP Third Party Network, please visit http://www.ti.com/3p.

SOURCE DigiLink Software, Inc.

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