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Alpha Bay to Feature AIRS(TM) Retail Software at NRF Annual Expo 2008

SALT LAKE CITY, Jan. 14 /PRNewswire/ -- Retail systems software and services provider, Alpha Bay Corporation will feature their Adaptive Integrated Retail System (AIRS) at the National Retail Federation's (NRF) 97th Annual Expo in New York City, January 14-15 at the Jacob K. Javits Convention Center in New York City. The show will host more than 500 vendors and 17,000 attendees.

SALT LAKE CITY, Jan. 14 /PRNewswire/ — Retail systems software and services provider, Alpha Bay Corporation will feature their Adaptive Integrated Retail System (AIRS) at the National Retail Federation's (NRF) 97th Annual Expo in New York City, January 14-15 at the Jacob K. Javits Convention Center in New York City. The show will host more than 500 vendors and 17,000 attendees.

Alpha Bay will demonstrate their AIRS suite of retail technology solutions in Booth #1361, including: AIRS Multi-Channel POS, AIRS Web Store, AIRS Point-of-Sale, and AIRS Catalog Order Management. Newly-hired Alpha Bay VP of Sales Brad Whittle and Director of Sales Mike Forrest will be among the Alpha Bay staff available at the booth to meet with existing and potential customers.

The Adaptive Integrated Retail System-AIRS-is a completely new, fifth-generation enterprise retail system based on proven, state-of-the-art technologies that provide retailers with the real-time information needed to optimize profits. Architected exclusively for retailers, AIRS streamlines business processes and reduces costs at all levels of the enterprise. AIRS utilizes a flexible, open, service-oriented architecture (SOA) that significantly reduces retailers' costs of implementation and support. The architecture makes it easy to integrate and link into the extended functions of any business enterprise system (CRM, ERP, HR, etc.).

Alpha Bay is also sponsoring a Big !deas session, featuring Alpha Bay CEO Jack Blount. The session, entitled "Transforming Retail IT Using SOA and SaaS," will take place Tuesday, Jan. 15th at 11:00am in Room 3D08 on the NRF's Expo floor.

"Retailing has evolved from location to brand to technology over the past hundred years. However retailers in many cases have not been able to keep up with the transformation," said Jack Blount, CEO and founder of Alpha Bay Corporation. "Retailers today have the opportunity to leapfrog from their legacy technology and move directly to the new model of IT services. AIRS saves retailers millions of dollars in IT costs and offers critical, real-time information and business intelligence allowing for improved customer loyalty, reduced inventory costs, advanced marketing and promotions, and more."

About Alpha Bay Corporation

Alpha Bay Corporation is a retail systems software and services provider that delivers 21st century technology solutions to multi-channel retailers. Whether customers purchase product in a traditional store, by catalog, or online, retailers must provide a seamless experience to stay competitive. Our software gives retailers the integrated, real-time data access they need to see where their inventory is, when they need it, across all channels of their business. This allows retailers to increase their revenues by raising the average order value, reducing out-of-stock situations, and dramatically increasing customer loyalty.

SOURCE Alpha Bay Corporation

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