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Fabrik Introduces Joggle at DEMO 08

PALM DESERT, Calif., Jan. 28 /PRNewswire/ -- DEMO 08 -- Keeping up with your digital life doesn't have to keep you up at night. Fabrik, Inc., (http://www.fabrik.com), a leading provider of next-generation online services, external storage solutions and memory, today announced Joggle (http://www.joggle.com) a revolutionary online service that brings together pieces of your digital life -- photos, music, videos -- into one virtual home, no matter where your stuff is stored. It brings all of your content together from a variety of social media sites, online communities, external storage devices, and computers and displays it in one easy-to-manage view. So now, all your lost content that's been yearning for attention can be found and enjoyed again.

PALM DESERT, Calif., Jan. 28 /PRNewswire/ — DEMO 08 — Keeping up with your digital life doesn't have to keep you up at night. Fabrik, Inc., (http://www.fabrik.com), a leading provider of next-generation online services, external storage solutions and memory, today announced Joggle (http://www.joggle.com) a revolutionary online service that brings together pieces of your digital life — photos, music, videos — into one virtual home, no matter where your stuff is stored. It brings all of your content together from a variety of social media sites, online communities, external storage devices, and computers and displays it in one easy-to-manage view. So now, all your lost content that's been yearning for attention can be found and enjoyed again.

Once your content is united within the new Joggle viewer, it can be manipulated and shared in a variety of ways using a powerful, intuitive interface. Networking socialites and digital families can easily create slideshows, play lists and more, and then publish their creative work using a variety of fun Joggle widgets on multiple websites and social networks, or share them more privately with people via email. No matter how many places you show off your stuff, Joggle republishes everything online when you make a change to the master copy — saving precious time from doing tedious manual log-ins and updates.

"Unlike any other device, software or web service, Fabrik is taking content management to the next level," said Mike Cordano, Fabrik CEO and co-founder. "People are dealing with mounds of content, scattered everywhere. However, the problem that no one's addressing is how to aggregate and manage it. We're solving the distributed nature of it. So in addition to providing the means to store and protect your content, through our SimpleTech and G-Tech-branded external storage solutions and FabrikUltimateBackup.com, we're adding another layer of value and differentiation through our Joggle service, so people can better find and manage their stuff."

With deep roots in external storage and networking, Fabrik designed Joggle with a singular purpose in mind: to take the time, headache and frustration out of managing and enjoying content. More importantly, industry experience has proved that file consolidation alone, using media centers and online storage sites, for example, is a non-starter for consumers.

"Consolidating content is a time-consuming and tedious process; they just won't do it," added Cordano. "The beauty of Joggle is that it does not require users to centralize their content; users can keep their stuff right where it's stored across a variety of locations. Joggle provides data aggregation and virtualization for the consumer, making it easier to find and enjoy their content now, or a year from now."

Based upon Adobe's AIR technology, Joggle gives users the freedom to work either online in a web browser, or with local files in a desktop application, with virtual feature parity across both. Joggle is both Mac and PC compatible.

An exclusive demo of Joggle will be shown on Tuesday, January 29 at 9:24 am PT. See http://www.DEMO.com for more information. People who sign up at http://www.joggle.com will be invited to try out the Beta preview launching in February 2008. The public beta service will be available in Spring 2008.

About Fabrik, Inc.

Fabrik delivers a blend of online services, software, memory and storage solutions that help consumers, small businesses and AV professionals store, access and manage their growing collections of digital content. The company's online services, http://www.myfabrik.com and http://www.FabrikUltimateBackup.com, are marketed directly to consumers online, and through global channel partnerships. Fabrik's leading storage brands include SimpleTech and G-Tech. For more information, please visit http://www.fabrik.com. Fabrik Inc., founded in 2005, is a privately owned company headquartered in San Mateo with offices in Santa Ana and Santa Monica, California.

Contacts: Erin Hartin Chris Knight Fabrik/SimpleTech/G-Tech Cohn & Wolfe Corporate Communications Media Relations Manager ehartin@fabrik.com fabrik@cohnwolfe.com 303-284-7790 direct 415-365-8524 direct

SOURCE Fabrik, Inc.

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