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Nstein Technologies launches its new Partner Program

MONTREAL, Jan. 31 /PRNewswire-FirstCall/ - Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, announced today the creation of a formal partner program specifically designed for the system integrators and developers community. The program will initially be presented on the company's web site (www.nstein.com/partner) and formally introduced to clients at Nstein's 2008 User Conference in May.

MONTREAL, Jan. 31 /PRNewswire-FirstCall/ – Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, announced today the creation of a formal partner program specifically designed for the system integrators and developers community. The program will initially be presented on the company's web site (www.nstein.com/partner) and formally introduced to clients at Nstein's 2008 User Conference in May.

The development community is particularly interested in Nstein's technology because it is ideal for publishers who need to integrate legacy content sources without sacrificing the ability to take advantage of the powerful XML enrichment and publishing technology that is core to Nstein's application suite.

To launch the program, Nstein Technologies has tapped the skills of Douglas Liles, formerly responsible for Strategic Business Development and Partner Relations at Quark. "Nstein's technology suite is built on industry SOA (Service Oriented Architecture) standards and provides rich API's to enable partners to adapt the platform for specific customer needs or even create turnkey content workflows for specific use cases," said Douglas, who has many years of experience in deploying channel partner programs to enterprise-class partners. "There's ample opportunity for partners to augment our solutions' core taxonomies, define XML processing handlers and create rich interfaces to meet the requirements of a content-driven enterprise."

"Having partners that are able to add unique value to our core media, entertainment and publishing markets is a key element in our strategy for migrating our clients' assets and workflows from a single channel for print to one that is completely unified for print, online, mobile and other syndicate media outlets," said Luc Filiatreault, President and CEO at Nstein Technologies. "We're very excited to extend our sales footprint beyond where we have already been successful selling directly to our end clients."

Liles added: "Nstein worked with interactive agencies that were able to deploy working interfaces for its solutions within a very aggressive timeline. It is this kind of power and speed that makes Nstein's Online Publishing Solutions so attractive to large scale Web development companies focused on the media and publishing space. Nstein's XML-based publishing platform provides a tremendous advantage for Web developers who do not have core XML expertise, but want to provide publishers multichannel delivery capabilities and compelling online properties with stickier user-experience."

Along with providing sales, technical and training support, Nstein also supplies its partners with the comprehensive documentation and APIs that are necessary for successful deployments. Nstein's Partner Program is built to ensure the partners will financially benefit from their partnership while offering their clients industry-proven content management solutions for media, entertainment and online publishing.

To learn more about Nstein Technologies' Partner Program, go to http://www.nstein.com/partner

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power online publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management and Text Mining Engine products. www.nstein.com

– The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. – Any statement that appears prospective shall not be interpreted as such. – Quark is a registered trademark of Quark Inc.

SOURCE Nstein Technologies Inc.

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