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OpTier Builds Momentum in 2007, Leading the Market for Business Transaction Management

NEW YORK, Feb. 5 /PRNewswire/ -- OpTier(TM), the leader in Business Transaction Management(TM) (BTM) for the enterprise, today announced another year of outstanding growth in 2007. Over the past year, the company increased sales by more than 100 percent, including large repeat sales with existing customers, announced $15M in additional funding, expanded the management team and built relationships with strategic partners. The company's leadership, market growth and innovation have been recognized by leading media and industry influencers such as Forrester Research, Gartner and IDC.

NEW YORK, Feb. 5 /PRNewswire/ — OpTier(TM), the leader in Business Transaction Management(TM) (BTM) for the enterprise, today announced another year of outstanding growth in 2007. Over the past year, the company increased sales by more than 100 percent, including large repeat sales with existing customers, announced $15M in additional funding, expanded the management team and built relationships with strategic partners. The company's leadership, market growth and innovation have been recognized by leading media and industry influencers such as Forrester Research, Gartner and IDC.

Said CEO Israel Mazin: "In just a few years, OpTier has emerged as the leader in Business Transaction Management, with an innovative approach that delivers real world benefits. In 2007, CoreFirst became a strategic investment for our customers, who expanded their deployments more broadly across the enterprise to achieve the goal of aligning their IT infrastructure with a dynamic business environment."

Industry Recognition

In March 2007, Forrester Research named OpTier a strong performer in the firm's Wave(TM) report on Business Service Management (BSM), describing OpTier as the vendor that brings BTM to BSM. In an IDC study focusing on BTM as the next step in the evolution of IT management, OpTier was cited as the "veteran" in a select group of technology providers who address BTM. The company was also recognized by the media, with the 2007 Datamation Product of the Year, 2007 CODiE Awards Finalist for "Best Software Testing Solution," and Globes Start-up of the Year.

Organizational Growth

John Rainsberger joined OpTier as vice president of sales for North America and Ronen Fischler joined as Vice President, Global Solution Delivery Organization, strengthening the company's relationships with customers.

Strategic Partnerships

The company announced two key partnerships that address the emergence of virtualization in the IT infrastructure. With DataSynapse, OpTier announced a technology and business partnership that will allow customers to optimize infrastructure investments, meet stringent service level agreements (SLAs) and manage their virtualized environments based on business parameters. OpTier also announced a joint development marketing agreement with Sun Microsystems, under which the two companies will collaborate to allow customers unique Business Transaction Management capabilities with Solaris 10 OS advanced virtualization, resource management and diagnostics capabilities.

Widespread Deployments

In 2007, OpTier received its largest sale yet, in a Global 100 financial institution. OpTier's CoreFirst products now monitor and help manage tens of millions of transactions daily at enterprises around the world. Leading global banks, insurance companies, manufacturers and retailers rely on OpTier for the smooth operation of their IT infrastructures, which service the needs of hundreds of millions of consumers and employees.

About OpTier

OpTier(TM) provides software solutions that dynamically link business services to underlying IT infrastructure, assuring service delivery and optimizing IT resources. Its unique Business Transaction Management(TM) technology — which delivers end-to-end visibility and control of all business transactions — makes effective Business Service Management a reality. OpTier tracks and monitors all business transactions — across all tiers, all the time. It identifies and isolates performance problems as they develop, thus minimizing the cost to resolve them. OpTier generates intelligence, for more effective testing, capacity planning, provisioning and decision-making. It can further prioritize transaction resource allocation based on business needs. For more information, visit www.optier.com.

OpTier, CoreFirst and "Putting First Things First" are trademarks of OpTier. Contacts: Lindsay Diamond Avi Dines or Jennifer Barlow OpTier Schwartz Communications, Inc. 212-679-2700 781-684-0770 lindsay.diamond@optier.com OpTier@schwartz-pr.com

SOURCE OpTier

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