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Affinity Mobile Launches MADE Globally, Enabling Mobile Financial Services

BARCELONA, Spain, Feb. 11 /PRNewswire/ -- Affinity Mobile, LLC, a provider of mobile financial services, announced today the global commercial availability of their MADE platform. MADE enables secure mobile wallet, mobile money transfers and mobile payment capabilities to all sectors that engage in secure financial transactions such as mobile network operators, retail merchants and financial institutions. With MADE, mobile operators have the ability to deploy mobile financial services and offer these services to their customers.

BARCELONA, Spain, Feb. 11 /PRNewswire/ — Affinity Mobile, LLC, a provider of mobile financial services, announced today the global commercial availability of their MADE platform. MADE enables secure mobile wallet, mobile money transfers and mobile payment capabilities to all sectors that engage in secure financial transactions such as mobile network operators, retail merchants and financial institutions. With MADE, mobile operators have the ability to deploy mobile financial services and offer these services to their customers.

Affinity Mobile's MADE solution securely bridges mobile and financial networks, empowering under-banked customers to easily manage their cash at lower costs. Accenture, leveraging its extensive wireless and financial services knowledge and experience, will work with Affinity Mobile to develop a strategic market approach to help the company get its products and services to market quickly.

"It's estimated that five billion people in the world — 75% of the global population — do not have access to traditional financial services today. With only a small investment by mobile operators, this massive segment of the world's population will have easy access to practical financial services that they can use everyday," says John W. Carney, chief executive officer of Affinity Mobile. "We spent the last three years developing our MADE platform in such a way that it is a catalyst for economic gain and opportunity. To this end, we are pleased Accenture will support Affinity Mobile with the development of MADE for introduction into new markets and geographies."

"The demand for mobile financial services is accelerating as telecommunications companies, banks and merchants realize they can gain tangible benefits — including an additional revenue source — from providing consumers with improved access," said Dan Lauderback, managing director of Accenture's Communications practice in North America. "Affinity Mobile is in an exciting position as it addresses mobile commerce capabilities and can positively impact those in the expanding value chain."

Built to the highest industry standards, Affinity Mobile's MADE offers a comprehensive suite of highly scaleable and secure mobile financial services for the full gambit of mobile operators, retail merchants and financial institutions to offer these services to the under-banked segment. The MADE platform is designed for both developed and developing economies. From integration with existing financial systems, to the enablement of person-to-person payments, MADE is a service-oriented architecture (SOA) platform that meets the regulatory requirements of the most stringent banking systems while still enabling meaningful individual financial services in the least developed countries. Affinity Mobile designed the MADE platform using open standards interfaces so it is easy to deploy without extensive IT systems integration.

At Mobile World Congress in Barcelona, Spain (February 11-14, 2008)

Affinity Mobile has been selected by the GSM Association (GSMA) to participate in the Mobile Money Transfer (MMT) workgroup, a new worldwide initiative comprised of select companies who are focused on the delivery of healthy m-wallets and ensuring the success of a global mobile financial services market. To learn more about the MMT workgroup, go to http://www.gsmworld.com/mmt/partners.shtml.

To learn more about Affinity Mobile at the Mobile World Congress and to see demonstrations of MADE enabled solutions, visit them at the Accenture Solutions Pavilion in Courtyard Pavilion 01.

About Affinity Mobile

Affinity Mobile's MADE platform is a low risk, commercially proven investment that can profoundly impact the bottom-line of mobile operators, financial institutions and retail merchants by enabling them to deliver savings, convenience and access to consumers around the world. With Affinity Mobile's turnkey managed service and back-office solution, customers can deploy mobile services in weeks — not months — and rapidly begin to generate revenue and increase satisfaction among end customers. For more information, go to http://www.affinitymobile.com.

Affinity Mobile Contacts: Sundrop Media Erica Garver, +1 971-570-3291, EricaG@sundropmedia.com Christy Caplan, +1 503-412-8850, ChristyC@sundropmedia.com Accenture Contacts: Cam Granstra, +1 312-693-5992, cameria.l.granstra@accenture.com Todd Petruska, +1 212-614-4704, todd.petruska@bm.com

SOURCE Affinity Mobile, LLC

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