LOS GATOS, Calif., Feb. 25 /PRNewswire-FirstCall/ -- Hifn(TM) (Nasdaq: HIFN), the catalyst behind storage and networking innovation, today unveiled its partner program for 2008, arming resellers with marketing programs and dedicated resources to take part in the rapidly growing iSCSI market with award-winning IP SAN appliances.
LOS GATOS, Calif., Feb. 25 /PRNewswire-FirstCall/ — Hifn(TM) (Nasdaq: HIFN), the catalyst behind storage and networking innovation, today unveiled its partner program for 2008, arming resellers with marketing programs and dedicated resources to take part in the rapidly growing iSCSI market with award-winning IP SAN appliances.
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Hifn's new Channel 100 Partner Program for its Swarm(TM) iSCSI IP SAN storage appliances is composed of three tiers based on annual sales volume- Fast Start, Freeway and Autobahn — and is designed to help VARs utilize and leverage Hifn's iSCSI expertise as they move to grow their iSCSI knowledge and business. The Fast Start program is designed to assist VARs who are in search of a channel-friendly iSCSI vendor who understands the needs and values of channel partners. Hifn has already received a recent influx of resellers, including prominent Texas VAR, Dallas Digital Services.
"When we looked at the overall cost and ease of use of the Hifn product line, it's kind of a no brainer," said Howie Evans, Vice President, Dallas Digital Services. "I've had other iSCSI vendors and dropped them. For me personally with Hifn the difference was the people and their commitment to the channel."
"Hifn's Channel 100 program is all about putting the pieces in place to help our partners in the growing iSCSI market. This program was also built to speed up adoption of new partners while accelerating our current partners' in their drive to succeed and move to the next level," said John Matze, Vice President of Business Development at Hifn. "The strong market acceptance of iSCSI technology combined with the market-leading feature set of our Swarm appliance and Hifn's total commitment to the reseller channel create a robust opportunity for our partners."
Hifn kicked off the 2008 Channel 100 program with a record-setting webinar where Matze discussed how the iSCSI market is changing and affecting reseller capabilities and profits, the impact on the channel from recent acquisition activity, the tremendous growth potential of iSCSI driven by server consolidations and virtualization and how it will impact other storage protocols, and how solution providers are using iSCSI to grow their business and customer base. Almost 300 resellers joined in the online event and 10 percent of those applied to become Hifn channel partners immediately following the webinar (an archive of the webinar is available at http://w.on24.com/r.htm?e=99072&s=1&k=EDD6442C0DC3DC82CB6A4E83228BCA95).
The Channel 100 Partner Program is packed with resources at all three levels — Fast Start, Freeway and Autobahn — to help channel partners maximize their experiences with Hifn iSCSI appliances. The program includes training webinars, lead generation, product spiffs and joint customer visits with Hifn storage experts. Additionally, Hifn supports its partners with discounted demo units, public relations and telemarketing support, and event and marketing program support based on sales volume. And for the highest level achievement, Autobahn partners receive exclusive participation in Hifn- only end-user focus groups, and an invitation to the annual President's Table event.
Storage resellers interested in learning more about Hifn's Channel 100 program or becoming a Hifn reseller can contact Annika Hafner, at firstname.lastname@example.org.
Hifn (Nasdaq: HIFN) delivers the key channel and OEM ingredients for 21st century storage and networking environments. Leveraging over a decade of leadership and expertise in the development of purpose-built Applied Service Processors (ASPs), we are a trusted partner to industry leaders for whom infrastructure innovation in storage and networking is critical to success. With the majority of secure networked communications flowing through Hifn technology, the 21st century convergence of storage and networking drives our product roadmap forward. For more information, please visit: www.hifn.com.
"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Specifically, statements regarding the Company's future financial performance including, without limitation, statements related to IP SAN appliances offer new opportunity for resellers, helping our partners in the growing iSCSI market, and creating a robust opportunity for our partners are all forward- looking statements within the meaning of the Safe Harbor that may cause actual results to differ materially from the forward-looking statements contained herein. Factors that could cause actual results to differ materially from those described herein include, but are not limited to: dependency on a small number of customers; customer demand and customer ordering patterns; and orders from Hifn's customers may be below the company's current expectations. These and other risks are detailed from time to time in Hifn's filings with the Securities and Exchange Commission. Hifn expressly disclaims any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.