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creativebrief V3 Launch

LONDON, March 14 /PRNewswire/ -- creativebrief, the first and only global online service connecting up the marketing and creative industries is delighted to announce the launch of its third edition website.

LONDON, March 14 /PRNewswire/ — creativebrief, the first and only global online service connecting up the marketing and creative industries is delighted to announce the launch of its third edition website.

After 5 years of experience developing the world's only interactive database for the marketing services industry, creativebrief took the learning, and comments from clients and agencies alike and spent 9 months developing the new v3 site.

Designed to take advantage of the very latest in navigation, delivery and functionality the site is developed in open source and is, for the first time, a flexible platform able to adapt quickly to clients' changing needs.

"We are thrilled to be able to bring this new interactive service to our existing clients and to the many new clients who will be using creativebrief to create better, more effective agency relationships," comments Paul Duncanson, Managing Director of creativebrief, adding,

"Over the last 12 months we have seen the number of clients using our service increase significantly and our team have managed nearly GBP400m of marketing spend through almost 200 reviews across many different clients and sectors. With clients such as RBS Group, AXA, SAB Miller, S&N, Coca-Cola, Tesco, Legal & General plus many others coming back again and again to use the service, we are confident of growing ever faster with the new website."

The marketing services industry is increasingly fragmented and complex. This, together with the growing demands for improvements in value delivery of marketing spend has created an environment whereby clients require access to the latest and best in agencies and resources. creativebrief provides them this on a 24/7 basis with agencies updating with latest case study information as required.

The added value delivery to clients is focused around quality (of marketing suppliers) and time (savings) – two items in very short supply through traditional search and selection channels.

To quote a recently satisfied customer,

"creativebrief helps me find agencies that meet my requirements using up to date knowledge and insight….and then let me get on with making the decision about which one I want on my business…this takes so much time and cost out of the process and ensures I end up with a relevant and high quality shortlist." Marketing Director, Churchill insurance

creativebrief is implementing major client marketing campaign from March 4th and this will engage over 6,000 named clients and many national and regional agencies and freelancers.

Background

The first service of its kind, creativebrief connects buyers and sellers of marketing services. They do this by applying the latest and best digital technology, industry knowledge, research expertise and extensive database to provide a unique search and selection service for clients looking to find the best marketing services for their business.

The company was launched in UK in October 2002 by founder Tom Holmes and since this time has built up a client list of some of the leading international brands and agencies.

The team has managed agency reviews in all four corners of the globe and across all major marketing sectors and for many different industries.

The company remains privately owned and funded and hence totally objective and independent.

http://www.creativebrief.com For more information please contact Paul Duncanson paul.d@creativebrief.com +44-20-7478-8200

SOURCE creativebrief UK Limited

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