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Sophoi&aposs Intellectual Property Licensing Suite Uses IBM Cognos BI to Demonstrate Business Intelligence Dashboards for Broadcasters

LAS VEGAS, April 14 /PRNewswire/ -- At NAB2008, Sophoi, Inc., a leading provider of business rights and licensing management software, demonstrated business rights intelligence for broadcasters using IBM Cognos 8 Business Intelligence (BI) v3. Sophoi's business rights intelligence demonstration combines program rights, usage, and licensing metrics within easy-to-view IBM Cognos dashboards. By enabling business intelligence dashboards, broadcasting managers can gain at-a-glance visibility into critical business metrics across all territories and all distribution channels, including New Media.

LAS VEGAS, April 14 /PRNewswire/ — At NAB2008, Sophoi, Inc., a leading provider of business rights and licensing management software, demonstrated business rights intelligence for broadcasters using IBM Cognos 8 Business Intelligence (BI) v3. Sophoi's business rights intelligence demonstration combines program rights, usage, and licensing metrics within easy-to-view IBM Cognos dashboards. By enabling business intelligence dashboards, broadcasting managers can gain at-a-glance visibility into critical business metrics across all territories and all distribution channels, including New Media.

IBM Cognos 8 BI v3 delivers a complete range of business intelligence capabilities — reporting, analysis, scorecarding and dashboards — on a single proven architecture. Sophoi iPLS for Broadcasting enables broadcasting companies to identify, organize and license their rights, structure complex licensing contracts, and optimize program usage.

By using Sophoi's iPLS for Broadcasting and IBM Cognos BI, companies with a previously isolated scheduling system, siloed business units and disconnected users can access relevant business rights information to make better decisions on program acquisition, licensing and usage.

"Coupled with Sophoi's industrial-strength capabilities to account for program usage, licensing and availability information from across all channels, broadcasting managers can now use IBM Cognos BI to gain dashboard-level visibility into key business metrics," said Christy Lally, SVP, Business Development for Sophoi, Inc. "Today, broadcasting companies seek to optimize the usage of programming. The combination of Sophoi iPLS and IBM Cognos BI offers yet another option to help our customers gain greater yields from programming."

IBM Cognos 8 BI v3 integrates data from multiple sources and is deployed on IBM's WebSphere 6.1 Application Server, serving as an enterprise performance management platform for broadcasters. Based on a service-oriented architecture (SOA), IBM Cognos BI enables Sophoi to display additional performance analytics, dashboard metrics, and advanced reports within the Sophoi iPLS application.

"Integrating rights and licensing data with business analysis systems is becoming a key competitive imperative for media firms," said Steve Canepa, Vice President Global Media & Entertainment Industry, at IBM. "Armed with key broadcasting metrics from Sophoi, and the power of dynamic information display from IBM Cognos BI, broadcasters can view real-time business results of their television programming investments."

At NAB2008, Sophoi is demonstrating how Sophoi iPLS incorporates IBM Cognos 8 BI v3 to display valuable programming usage, rights and licensing information in dashboard form. In addition, IBM and Sophoi are demonstrating how Sophoi iPLS integrates with the IBM Media Hub Solution Framework, IBM's service-oriented architecture (SOA)-based solution for the media and entertainment industry that is designed to manage the increasing complexity of running a content-focused business from the point of creation to the distribution of digital content. To learn more, please visit IBM's booth at the Las Vegas Convention Center, in the South Hall Upper Level, booth SU-3614, April 14-17, 2008.

About Sophoi, Inc.

Sophoi, Inc. is a leading provider of enterprise intellectual property management software that enables broadcasting companies to optimize program usage and licensing across all distribution channels including New Media. Since 1998, Sophoi's customers include Global 2,000 companies that represent the full spectrum of participants along the Intellectual Property value chain. Leading industry personnel consistently rate Sophoi solutions first in vision, technology and functionality in the Intellectual Property Management category. For more information please visit us at http://www.sophoi.com.

Sophoi and Sophoi iPLS are trademarks of Sophoi, Inc. IBM is a registered trademark of IBM Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

SOURCE Sophoi, Inc.

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