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Rolling into Retail: ATEN Technology Poised for Retail Splash for its New Line of 2- and 4-Port Cable and Desktop KVMs

ORLANDO, Fla., April 15 /PRNewswire/ -- ATEN Technology, Inc., an innovator of high-quality KVM (keyboard/video/mouse) and remote connectivity products to centrally manage servers, network devices and IT infrastructure, today announced here at RetailVision that it is rolling into the retail sector with a new product line of 2- and 4-port cable and desktop KVMs targeted to consumer desktop environments, SOHOs (Small Office, Home Office) and SMBs.

ORLANDO, Fla., April 15 /PRNewswire/ — ATEN Technology, Inc., an innovator of high-quality KVM (keyboard/video/mouse) and remote connectivity products to centrally manage servers, network devices and IT infrastructure, today announced here at RetailVision that it is rolling into the retail sector with a new product line of 2- and 4-port cable and desktop KVMs targeted to consumer desktop environments, SOHOs (Small Office, Home Office) and SMBs.

"We are leveraging our three decades of KVM innovation within the enterprise and mid-market segments and taking the universal applicability of our leading edge technology 'to the streets' as ATEN Technology officially enters the retail channel via our new line of cable and desktop KVM products for consumers, SOHOs and SMBs," said Sampson Yang, CEO, ATEN Technology, Inc. "In addition, our products boast one of the industry's lowest return rates which give our customers the best cost/performance value."

According to Yang, the new line of cable and desktop KVM products deliver the same high quality, dedication, technical support, and R&D that have become synonymous with its enterprise-level products. "Our new retail customers can rest assured that these new products will offer the best value, quality, and reliability in the marketplace," he said.

Available now, the ATEN Technology cable and desktop KVM products will be carried by the following e-tailers: eCost, Newegg, Provantage, TigerDirect, PCC, Insight, Dell, CDW and more. The new cable and desktop KVMs are priced affordably from $34.95 to $179.95 and are backed by a very competitive warranty. The new products include:

Cable KVMs — CS62 — two-port PS/2 KVM switch which supports VGA video — CS62A — two-port PS/2 KVM switch with audio which supports VGA video — CS62B — two-port PS/2 KVM switch with audio and microphone which supports VGA video — CS62D — two-port USB KVM switch with audio/microphone and DVI video support — CS62DU — two-port USB KVM switch with audio/microphone and support for DVI video as well as peripheral sharing via the USB 2.0 mouse port — The CS62D and CS62DU allow users to control two PS/2 or USB computers, respectively, from one DVI video console, and support independent switching of the KVM as well as audio between the computers. — CS64A — four-port PS/2 KVM with cables built-in that supports audio and VGA video — CS64U — four-port USB KVM switch with audio and VGA video support Desktop KVMs (includes requisite cables) — CS72E — two-port PS/2 KVM switch with VGA video support — CS74E — four-port PS/2 KVM switch with VGA video support — CS82A — two-port Mini Desktop KVM switch with VGA video support — CS84A — four-port Mini Desktop KVM switch with VGA video support

According to Yang, the new ATEN line of cable and desktop KVM switches offer a number of benefits to consumers and business professionals. "For home-based workers such as graphic designers, the ability to quickly and easily switch between Mac and PC systems allows them to work more efficiently," he added. "In addition, as USB devices continue to proliferate in the small office/home office environment, our new product line offers the capability to manage these devices cost effectively. Also, corporate office users who have multiple computers and need simultaneous access can benefit by having these units at their desktops."

Below are other sample scenarios depicting the use of these new units: — Access using a new computer to important applications and files stored on an old PC — Protect your new computer from harmful malware, spyware and viruses by surfing the Internet with your old computer — Enable laptops to be connected to full-sized keyboard and larger video monitor — Use one computer for CPU-intensive tasks while working on a main computer — Designate one computer for games while the other can be used for business — Multi-platform access to Windows, Mac or Sun (with CS64U, CS72E, CS74E, CS62U, CS62DU only) — PC owners who want to try Linux on one computer — Corporate users such as field sales force executives that may need access to both a laptop and desktop PC in the office

The new cable and desktop KVM line will be on display at ATEN's booth #616 at RetailVision. RetailVision is the event where new consumer IT products and channel programs are unveiled, retailer-vendor relationships are forged, and critical retail merchandising decisions are made.

About ATEN Technology, Inc.

ATEN Technology, Inc. is an innovator of high-quality KVM (keyboard/video/mouse) and remote connectivity products to centrally manage servers, network devices and IT infrastructure. The company's local and remote server room and data center remote management solutions are widely used in SMB and enterprise-level environments. With more than 20 years of industry expertise and profitable growth, ATEN's product portfolio leverages a broad range of patents. Its leading-edge ASIC technology and VSE patents offer network administrators the most comprehensive features and functionality to manage growing multi-platform IT environments. The ASIC chip is one of the company's key differentiators, as it represents the innovation that drives the product line's capabilities, and ensures reliability and quality. ATEN has facilities in the United States, Taiwan, Belgium, Canada, Japan and China. The company's U.S. sales, marketing and warehouse operations are based in Irvine, California. For more information, contact ATEN at (888) 999-ATEN or 949-428-1111, or via the Web at http://www.aten-usa.com.

(C) Copyright ATEN 2008. All rights reserved.

ATEN, Altusen, are trademarks or registered trademarks of ATEN International Co., Ltd.

Other product or company names mentioned herein are the trademarks of their respective owners. Company Contact: Chantel Cipriano ATEN Technology, Inc. 949-428-1111 x. 1239 ccipriano@ATEN-USA.com Agency Contact: Mark Tordik Springboard Public Relations 732-863-1900 x. 107 Mark.Tordik@SpringboardPR.com

SOURCE ATEN Technology, Inc.

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