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New EMA IT Virtualization Research Outlines Trends, Challenges and Market Leaders

BOULDER, Colo., April 17 /PRNewswire/ -- Enterprise Management Associates (EMA) (http://www.enterprisemanagement.com), a leading IT management research and consulting firm, today announced the release of its latest research report titled, "Virtualization and Management: Trends, Forecasts and Recommendations." EMA and its research director Andi Mann continue to lead the IT industry in identifying trends, adoption patterns and pervasive marketing hype around one of 2008's hottest technology stories.

BOULDER, Colo., April 17 /PRNewswire/ — Enterprise Management Associates (EMA) (http://www.enterprisemanagement.com), a leading IT management research and consulting firm, today announced the release of its latest research report titled, "Virtualization and Management: Trends, Forecasts and Recommendations." EMA and its research director Andi Mann continue to lead the IT industry in identifying trends, adoption patterns and pervasive marketing hype around one of 2008's hottest technology stories.

"The promise of IT virtualization continues to be significant as it rightfully gains traction across servers, desktops, applications, networks, storage and more," said Mann. "This latest research report identifies what is really happening within the exploding virtualization marketplace, the impact it is having on IT professionals and the technology options that are available today."

When looking across all virtualization technologies, Enterprise Management Associates' research shows that VMware still has the highest overall market penetration. However, Microsoft continues to grow its market share and — even before the formal release of Hyper-V — is within 10 percent of VMware's lead. Citrix also poses a threat, coming in at 20 percent behind VMware, again with major product yet to be formally released.

Mann believes desktop virtualization will show the strongest growth of any virtualization technology during the next one to two years. However, the overall virtualization market will continue to be very healthy because, as this research reveals, enterprises are seeing substantial benefits in cost reduction, server consolidation, security improvement and more from virtualization technologies. The EMA study also clearly shows that virtualization is not just a test and development tool, finding that up to 75 percent of all enterprises are now using virtualization for production use cases — indicating a steady increase in outcomes and confidence since 2006.

As virtualization proliferates, it will continue to deliver many valuable outcomes. However, most companies will face multiple barriers to success. Enterprise Management Associates' research shows that the largest challenges facing successful virtualization deployments lie with "human issues." Key among these are the unique political challenges that virtualization creates as a result of sharing data center resources, shifting responsibility and functionality of desktops or changing the way departments access applications, storage and networks.

In addition, companies face a potential skills crisis as they find it harder to attract and retain virtualization resources. In fact, enterprises have seen a 25 percent decrease in their ability to manage virtual environments adequately with the skills they have in place.

Complexity is also a critical issue in virtualization. EMA finds that the vast majority of organizations implement virtualization on multiple platforms, using multiple technologies, from multiple vendors — adding multiple layers of complexity onto already complex physical systems. This study also shows convincingly that virtualization will not overtake existing architectures at least through 2010. "For the vast majority of enterprises, virtualization will coexist with physical deployments for the foreseeable future, so complexity will continue to be a major headache," said Mann.

As a result, more and more companies are realizing the difficulties of virtualization management. Every discipline associated with virtualization management was rated harder to use in 2008 than it was in 2006. Unfortunately, the research shows that tools for virtualization management are lagging behind market needs. In general, the tools available today do not manage well across the multiple complexities of platforms, technologies and vendors. The tools also do not integrate easily with the rest of the existing IT management functions, nor do they align well with current IT services business objectives.

All of these issues result in significant difficulties for enterprises deploying and managing virtualization. This in turn feeds a disturbing trend for virtualization to become over-hyped and EMA finds that, in some important areas, virtualization is starting to underachieve on key expectations.

"The key to success is to approach virtualization as a strategy, not just a series of projects, and to approach it with more realistic expectations," said Mann, "Companies need to adjust their goals, and find ways to deploy and manage virtualization in more effective ways. This report will help them to do exactly that."

The new EMA(TM) Research Report "Virtualization and Management: Trends, Forecasts and Recommendations" is available now. Download a free research abstract at http://www.emausa.com/ema_collateral/EMA_Virtualization-Mgmt08_RR-abstract.pdf or contact EMA at 303.543.9500 or sales@enterprisemanagement.com to purchase the full report.

To find out more about the latest EMA IT virtualization research and what Andi Mann recommends enterprises need to do to succeed with this emerging technology, please attend a free webinar titled "Virtualization and Management: New Research and Highlights" to be held on Thurs., May 15, 2008 at 2 p.m. EDT. Register for the webinar at: http://www.emausa.com/ema_lead.php?ls=virtwebpr0508&bs=virtweb0508

As part of its ongoing coverage of the virtualization market, EMA is in the process of updating in-depth profiles of more than 40 leading virtualization products in its Virtualization Solutions Center. IT professionals can register for free access to this online resource at: http://itsolutions.emausa.com

NOTE TO EDITORS

For more information or to speak with Andi Mann please contact Guy Murrel at gmurrel@catapultpr-ir.com at 303-581-7760 x17.

About Enterprise Management Associates

Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm dedicated to the IT management market. The firm provides IT vendors and enterprise IT professionals with objective insight into the real-world business value of long-established and emerging technologies, ranging from security, storage and IT Service Management (ITSM) to the Configuration Management Database (CMDB), virtualization and service- oriented architecture (SOA). Even with its rapid growth, EMA has never lost sight of the client, and continues to offer personalized support and convenient access to its analysts. For more information on the firm's extensive library of IT management research, free online IT Management Solutions Center and IT consulting offerings, visit http://www.enterprisemanagement.com.

SOURCE Enterprise Management Associates

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