ORLANDO, Fla. and EDMONTON, Alberta, May 5 /PRNewswire-FirstCall/ -- Continuing to be the platform of choice for global banks, SAP AG (NYSE: SAP) today announced that ATB Financial, the largest financial institution based in Alberta, Canada, will replace its core banking and back-office systems with SAP(R) for Banking solutions. With 4,800 employees and more than 660,000 personal and business customers, ATB Financial chose SAP to help meet core strategic business objectives -- faster development and introduction of unique products and services, improved customer relations and talent development, and enhanced revenue growth. The announcement was made at the co-located events SAPPHIRE(R) 2008 Orlando, SAP's international customer conference, and the ASUG (America's SAP Users' Group) Annual Conference, both being held in Orlando, Florida, May 4-7.
ORLANDO, Fla. and EDMONTON, Alberta, May 5 /PRNewswire-FirstCall/ — Continuing to be the platform of choice for global banks, SAP AG (NYSE: SAP) today announced that ATB Financial, the largest financial institution based in Alberta, Canada, will replace its core banking and back-office systems with SAP(R) for Banking solutions. With 4,800 employees and more than 660,000 personal and business customers, ATB Financial chose SAP to help meet core strategic business objectives — faster development and introduction of unique products and services, improved customer relations and talent development, and enhanced revenue growth. The announcement was made at the co-located events SAPPHIRE(R) 2008 Orlando, SAP's international customer conference, and the ASUG (America's SAP Users' Group) Annual Conference, both being held in Orlando, Florida, May 4-7.
ATB Financial's offerings include retail and corporate banking, wealth management and mortgage services. The bank required a single platform to enable a step-wise approach for replacing numerous legacy systems to improve business processes and create operational efficiencies.
"ATB has developed clear business objectives to better serve our customers and employees and drive our growth, and an integrated platform across our entire organization will best ensure that we meet those objectives," said Dave Mowat, president and CEO, ATB Financial. "It's very important to us that we select a trusted solution provider that has proven, scalable and flexible technology that meets our unique business needs. We expect SAP to help further improve operational efficiencies and customer value, resulting in a direct return on investment."
After a thorough evaluation of software providers, ATB Financial selected SAP for Banking solutions and SAP(R) Business Suite applications because of the company's strong reputation in the banking space, the extensive functionality of its solutions and the SAP NetWeaver(R) technology platform. With the Enterprise Services Repository of SAP NetWeaver, ATB Financial will be able to easily access and take advantage of ready-made, proven enterprise services that can be reused throughout the enterprise, as well as easily configure new services for the creation of new and enhanced banking and operational processes such as obtaining deposits, setting up accounts and processing loans.
Improving Operational Efficiencies to Deliver Superior Customer Value
By replacing its core systems, ATB Financial plans to implement banking- specific solutions from SAP for marketing, sales and services, deposits, loans, currency and optimization, asset and liability, profitability analysis and accounting for financial instruments. This will allow the company to better manage its control, risk and reporting requirements, reduce the development time for new products and services, integrate and enhance customer experience through all channels and reduce back-office processing costs.
ATB Financial has a focus on and reputation for providing quality personalized customer service and innovative offerings to its customers. As customer demands and preferences are constantly changing, ATB requires the systems and processes necessary to respond to the increasing pace of change. With the SAP(R) Customer Relationship Management (SAP CRM) application, ATB expects to improve processes in order to allow employees to focus more on customer-oriented activities. By tracking the needs and preferences of its customers and leveraging the flexibility of its new IT environment, ATB expects to better target its new products and services, speed their development and reduce their time to market. With SAP, ATB looks to provide superior customer value through greater product choice and flexibility, improved application processing and an enhanced customer experience.
With the SAP(R) ERP Financials solution, ATB will benefit from streamlined data integration and reporting to help enable financial excellence. The ability to easily view a single source of master data across the organization will provide ATB's executives with the flexibility to better respond to consumer demand and market shifts.
"Banks and other financial institutions face complex challenges that include an increasingly regulatory business environment, quickly shifting customer preferences and allegiances and a more competitive market," said Richard Daukant, vice president and general manager, Financial Services, SAP Canada. "To meet these challenges, financial institutions require banking- specific solutions that are designed to ensure a bank's IT environment remains flexible, scalable and fully integrated. ATB Financial is an example of an innovative and forward-looking financial institution that is committed to its employees and customers, and we are proud that they selected SAP to support their strategic objectives."
SAP Momentum in the Banking Industry
ATB Financial joins the growing list of global banks and financial institutions that have turned to SAP for its specific banking solutions and scalable platform. Related announcements include "Commonwealth Bank Core Banking Modernization" and "Bank of America Selects SAP," both from April 30, 2008.
SAPPHIRE(R) 2008 Orlando and SAPPHIRE(R) 2008 Berlin
More than 15,000 customers, partners and technical experts are convening at SAPPHIRE 2008 to discover how SAP and its thriving partner ecosystem are delivering IT solutions that create value beyond the four walls of the enterprise, to create "business beyond boundaries." SAP's premier educational and networking event, SAPPHIRE is the one occasion where senior executives, business managers, and decision-makers can come together every year to explore how innovative business solutions foster long-term, profitable growth. SAPPHIRE(R) 2008 is being held in Orlando, Florida, May 4-7, and in Berlin, Germany, May 19-21, 2008. For more information, please visit http://www.sap.com/sapphire.
Based on the success of last year's events, SAP and the Americas' SAP Users' Group (ASUG) are co-locating their premier events in Orlando, where the 2008 ASUG Annual Conference takes place May 4-7.
Note to Editors:
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About ATB Financial
ATB Financial ("ATB") is a full-service financial institution headquartered in Edmonton, Alberta, Canada. ATB commenced operations in 1938 and, today, with total assets of $23.5 billion, ATB is the largest Alberta- based financial institution. ATB is a cornerstone in communities throughout Alberta. In fact, it is the sole financial institution in 118 Alberta communities. Access points include 157 branches and 134 agencies in 244 communities throughout the province, plus our own Customer Contact Centre in Calgary. Services are also available through 244 Automated Banking Machines (ABMs) across Alberta, Internet and Telephone. A workforce of more than 4,800 associates provides Personal and Business Financial Services, Corporate Financial Services, and Investor Services to over 660,000 Albertans and Alberta-based businesses. ATB has built strong customer relationships in the pursuit of its vision to be Alberta's first choice for financial services. ATB's goal is to ensure that we deliver the best value to each customer through a competent, professional, and engaged team of associates to provide a fair return for our Shareholder, the Province of Alberta.
About SAP(R) for Banking
The SAP(R) for Banking solution portfolio provides banking-specific (transactional banking, CRM, risk management) and banking-relevant (financial accounting, human resources management, procurement) services and solutions created on a single enterprise SOA-enabled business process platform (BPP). With more than 600 customers in 60 countries worldwide, SAP for Banking provides an integrated set of tools and automated processes to manage every aspect of the front- and back-office banking environment-from high-volume transactional banking processes and customer relationship management to financial accounting, cost controlling and profitability and risk analysis. Based on the open architecture of the SAP NetWeaver(R) technology platform, SAP for Banking helps companies expertly manage transactions and relationships across the institution to quickly identify and exploit market opportunities and easily tailor new products to the specific needs of individual customers. (Additional information at http://www.sap.com/banking)
SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 47,800 customers (excludes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." (For more information, visit http://www.sap.com)
(*) SAP defines business software as comprising enterprise resource planning and related applications.
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