dcsimg

EMILY&aposs List Successfully Migrates to ARCOS Platform

WASHINGTON, May 7 /PRNewswire/ -- Plus Three LP, a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced that it has completed a major upgrade for its client EMILY's List (www.emilyslist.org), and that it has ported the organization's powerful database of candidates, donors and supporters into its ARCOS platform. As a result EMILY's List is reporting new efficiencies and increased options that allow it to increase the effectiveness of email campaigns, respond to issues on behalf of candidates in real time, segment campaign messages based on local data about constituents, and attract potential candidates with new programs and initiatives.

WASHINGTON, May 7 /PRNewswire/ — Plus Three LP, a New York-based online fundraising and technology company that empowers nonprofit, advocacy, membership, and political organizations to build successful online initiatives, today announced that it has completed a major upgrade for its client EMILY's List (www.emilyslist.org), and that it has ported the organization's powerful database of candidates, donors and supporters into its ARCOS platform. As a result EMILY's List is reporting new efficiencies and increased options that allow it to increase the effectiveness of email campaigns, respond to issues on behalf of candidates in real time, segment campaign messages based on local data about constituents, and attract potential candidates with new programs and initiatives.

With more than 100,000 members across the country, EMILY's List is the largest political action committee in the nation and the largest financial resource for women running for elected office. When Plus Three began reviewing their legacy system last year they discovered a disparate set of four systems for content management, contribution processing and bulk e-mail. Plus Three's challenge was to integrate each of these systems into a single platform with a common interface and expand possibilities with integrated multimedia tools such as streaming video, blogs, podcasts and other user-generated content.

"At its highest level, our challenge was to find a way to translate EMILY's List's tremendous grassroots support into an online initiative that truly reflects its reach and influence," said Juan Proano, Plus Three President and Co-Founder. "We were able to meet that challenge in a compressed time frame and give the organization the tools it needs to be effective during this critical period."

A key reason Emily's List chose Plus Three and ARCOS over competitors was its demonstrated ability to streamline multiple systems into one platform, and in a reduced timeframe. Given the current election season, EMILY's List needed to integrate and expand these key systems but in a way that was transparent to current and prospective candidates, donors and members. Another major factor was the significant cost savings from moving to ARCOS.

"What's key for us is that with this change we've expanded our possibilities and been able to reduce overall costs because we have a single interface for multiple operations," said Britt Cocanour, Chief of Staff, EMILY's List. All of the contribution and candidate profile pages now exist in the ARCOS content management system instead of the legacy system, improving efficiency and organizational workflow.

Using its PAC fundraising interface, visitors to EMILY's List can contribute directly to several different candidates across the country using a single form through a multi-process credit card transaction system. At the same time, administrators can collect and review localized data and launch timely campaigns and initiatives in real time targeting specific voters and constituents using ARCOS's Dashboard functionality.

Earlier this year Plus Three launched a demonstration campaign to highlight ways clients can grow membership, establish networked groups of online and offline supporters, push localized issues-based content to constituents, and raise more dollars online. It is encouraging prospective clients to visit www.plusthree.com/demo to request a demo.

ABOUT PLUS THREE & ARCOS

Unlike most of its competitors, Plus Three does not charge per-email or per-transaction payment-processing fees — thus enabling clients to improve ROI by performing targeted fundraising at the industry's lowest cost. The ARCOS platform also integrates easily with third-party and legacy systems, enabling unparalleled customization. The ARCOS platform is built using open-source technology, which provides three key differentiators clients value above all else: reliability, scalability and security. In addition, open-source technology is free from onerous licensing fees.

SOURCE Plus Three LP

Comments are closed.