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SDForum and Accel Present Consumerization of Software

SAN JOSE, Calif., May 23 /PRNewswire/ -- SDForum, Silicon Valley's leading source of information and education in the technology community, in collaboration with Accel Partners, today announced speakers for the Consumerization of Software event to be held Wednesday, June 4, 2008 from 11:30am-5pm at Cooley Godward Kronish in Palo Alto. The event will focus on how the software industry is undergoing a structural change as new business models and new strategies for customer acquisition supplant the Y2K era of enterprise software models.

SAN JOSE, Calif., May 23 /PRNewswire/ — SDForum, Silicon Valley's leading source of information and education in the technology community, in collaboration with Accel Partners, today announced speakers for the Consumerization of Software event to be held Wednesday, June 4, 2008 from 11:30am-5pm at Cooley Godward Kronish in Palo Alto. The event will focus on how the software industry is undergoing a structural change as new business models and new strategies for customer acquisition supplant the Y2K era of enterprise software models.

"We are seeing a new generation of software companies that are beginning to disrupt the traditional incumbents," said Rich Wong, Accel. "The rise of open-source and the growth of software-as-a-service (SaaS) companies are creating a next generation of players that deliver value in a new go-to-market approach. Accel Partners and SDForum are pleased to host some of the most innovative new software companies and have them share their ideas."

At this Accel-SDForum event on next generation software, attendees will hear next-generation leaders in the software space discuss how centralized buying decisions driven by the CIO within the enterprise has given way to democratic, consumer-like adoption behavior. They will also discuss how SaaS and other "bottom-up" rather than "top-down" models are exploiting this trend.

"Shifts in the consumerization of software are happening rapidly in this ever evolving industry," said Susan Lucas-Conwell, CEO of SDForum. "SDForum is proud to host the first event of its kind where thought leaders and decision makers will discuss what's ahead for enterprise software in terms of challenges and opportunities for the key players as well as startups."

Some speakers include: Brendan Barnicle, Pacific Crest Charles Carmel, Cisco Duke Chung, CEO President and Co-founder, Parature Anthony Deighton, SVP of Marketing, Qliktech Satish Dharmaraj, CEO and Co-founder, Zimbra Kevin Efrusy, General Partner, Accel Jason Lemkin, CEO and Co-founder, Echosign Mike Maples, Managing Partner/Founder, Maples Investments Mike Ni, Senior VP of Solutions, Netsuite Clarence So, CMO, SalesForce Javier Soltero, CEO and Co-founder, Hyperic David Thompson, CEO, Genius Rich Wong, Accel Event: Consumerization of Software Date: Wednesday, June 4, 2008 Time: 11:30am-5pm Location: Cooley Godward Kronish, Palo Alto

Price & Registration

The event is $65 for SDForum members and $85 for non-members. Visit SDForum's website at http://www.SDForum.org for registration, pricing and more details.

Press Registration

Media are invited to attend the event. For media registration, please contact Jennifer Lankford at SDForum@fortythreepr.com.

About SDForum

SDForum has been instrumental in setting the high tech industry agenda for more than 23 years. As a high-tech non-profit dedicated to educating and creating relationships within the technology community, SDForum provides the latest insights on emerging technology trends and best business practices through events, specialized services and resources. The SDForum reaches 12,000 software professionals annually, through more than 20 programs a month that promote emerging technologies and business practices. Long-standing relationships in Silicon Valley include technology companies such as HP, IBM, Microsoft, Nokia, SAP and Sun Microsystems. In addition, SDForum has support from the City of San Jose, and sponsorship from over 30 venture capital firms, financial institutions, multinational enterprises, international trade organizations and service providers. For more information, visit http://www.sdforum.org.

All registered or unregistered trademarks are the sole property of their respective owners. Media Contact: Jennifer Lankford FortyThree, Inc. 831.401.3175 SDForum@fortythreepr.com

SOURCE SDForum

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