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Appfluent Announces New Partnership With Informatica

Now a New Member of INFORM, the Informatica Partner Program, Appfluent Brings Its Award-Winning Software to Informatica Customers; Also Participates In "Real-Time Integration Competency Center" Initiative

Now a New Member of INFORM, the Informatica Partner Program, Appfluent Brings Its Award-Winning Software to Informatica Customers; Also Participates In "Real-Time Integration Competency Center" Initiative

ROCKVILLE, Md., June 4 /PRNewswire/ – Appfluent Technology, Inc., the pioneer and leader in Business Intelligence (BI) and Data Warehouse management software, today announced a new partnership with Informatica Corporation (Nasdaq: INFA). Appfluent, now a member of INFORM, the Informatica Partner Program, will begin delivering Appfluent software designed for Informatica PowerCenter and PowerExchange customers – providing unparalleled insight and analysis into enterprise data usage to help organizations reduce the complexity and cost of enterprise data profiling, migration, consolidation and integration.

Appfluent's software non-disruptively captures and correlates user activity, application data, and database information for detailed usage and workload analysis. Appfluent will partner with Informatica to deliver data usage and performance metadata and analysis for deployments of Informatica's PowerCenter and PowerExchange, providing organizations the ability to:

— Monitor and analyze data usage patterns to augment meta data repositories

— Identify data from fragmented sources that should be consolidated and conversely the data in fragmented sources that should be dropped for lack of usage

— Identify data from fragmented sources that are used differently to highlight possible improper use of this data

— Complement and Enhance PowerCenter's data lineage and comprehensive impact analysis to include impact on the user's reporting system

— Monitor and analyze SQL performance loading by understanding impact of PowerCenter loads on a database

— Analyze resource conflicts between loads and user requests and the impact of requests on load jobs

— Monitor and analyze the impact of PowerExchange loads and unloads on both source and target databases.

In addition to joint sales and marketing activities, Appfluent will partner with Informatica's Real-Time Integration Competency Centers initiative. An Integration Competency Center is an infrastructure of people, technology, policies, best practices, and processes – all focused on rapid and cost-effective deployment of data integration projects critical to meeting organizational objectives.

Gartner predicts that by 2010, more than 80 percent of very large companies and 50 percent of large companies will have an Integration Competency Center (ICC) (0.7 probability), "ICC and SOA Governance", February 3, 2006- Paulo Malinverno, Gartner, Inc.

"By extending Informatica's Metadata Manager with Appfluent's insight into who, when and how data is being used, Informatica customers will be able to better manage their Enterprise Data Warehouse and Integration Competency Center environments. We are pleased to welcome Appfluent to the INFORM Partner Program, and look forward to seeing joint customers benefit from this richer operational metadata," said Girish Pancha, Informatica Executive Vice President and General Manager.

"Several mutual customers were the first to shed light on the synergies so we decided to partner and bring these unique insights to Informatica customers. This partnership is an important step for Appfluent in being able to offer comprehensive analyses for every member of the BI/ Data Warehousing team," said Frank Gelbart, Appfluent President & CEO.

About Informatica

Informatica Corporation (Nasdaq: INFA) is the leading independent provider of enterprise data integration software. Using Informatica products, companies can access, integrate, migrate and consolidate enterprise data across systems, processes and people to reduce complexity, ensure consistency and empower the business. More than 3,000 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call 650-385-5000 (800-653-3871 in the U.S.), or visit www.informatica.com.

Note: Informatica is a registered trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Appfluent Technology, Inc.

Appfluent Technology is the leading provider of enterprise business intelligence (BI) and data warehouse management software. Appfluent's software non-disruptively captures and correlates user activity, application data, and database information for detailed usage and workload analysis.

BI and data warehousing professionals rely on Appfluent's award-winning product suite to help resolve critical query performance issues, guide data consolidation and migrations projects, and mitigate regulatory risk. With these solutions, BI and data warehousing teams and the IT support staff rely on the Appfluent Product Suite to provide daily improvements in systems performance, quarterly savings from data consolidation and migration projects, and a 24/7/365 oversight for regulatory risks. For more information about Appfluent Technology, please visit www.appfluent.com.

Appfluent is a registered trademark of Appfluent Technology, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

SOURCE Appfluent Technology, Inc.

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