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OpTier and Enterprise Management Associates to Outline Solutions for Successful End-to-End Application Management in Webinar

NEW YORK, June 16 /PRNewswire/ -- OpTier(R), a leader in Business Transaction Management (BTM) for the enterprise, today announced a Webinar featuring Enterprise Management Associates Senior Analyst Julie Craig and Motti Tal, EVP of marketing and business development at OpTier. The Webinar will explore the challenges of transaction flow visibility and why it is key to application management. It will also offer insight into practices that can help companies to rapidly identify and isolate performance problems using BTM.

NEW YORK, June 16 /PRNewswire/ — OpTier(R), a leader in Business Transaction Management (BTM) for the enterprise, today announced a Webinar featuring Enterprise Management Associates Senior Analyst Julie Craig and Motti Tal, EVP of marketing and business development at OpTier. The Webinar will explore the challenges of transaction flow visibility and why it is key to application management. It will also offer insight into practices that can help companies to rapidly identify and isolate performance problems using BTM.

Who: Motti Tal of OpTier and Julie Craig of EMA What: "End-to-End Application Management, 2008: What does it really mean and how do we do it?" Webinar When: Tuesday, June 17, 2008 at 1:00 p.m. ET Where: To register visit: http://www.emausa.com/ema_lead.php?ls=otwebcl0608&bs=otweb0608

Today's IT support organizations are typically fragmented into silos, each with only partial visibility to the larger application landscape. Within a network, lacking an understanding of applications and transactions in context to the underlying infrastructure makes it nearly impossible to deliver business services that consistently meet expectations. Managing applications requires broad multidimensional insight into production systems, as each vantage point provides a piece of the overall application management puzzle. Many IT organizations struggle to manage applications because they lack an understanding and/or a view of one or more of these dimensions.

Recently completed EMA research highlights these dimensions and the kinds of product capabilities required to manage applications and transactions from a service-focused, holistic perspective. During the Webinar, Craig and Tal will informally discuss today's transaction management challenges in the context of EMA research and OpTier's contributions to solving these challenges through BTM.

"Our recent research has found that an end-to-end approach for managing the flow of applications and transactions through disparate IT systems is becoming necessary to managing today's complex business services," said Craig. "Organizations can leverage BTM capabilities to ensure a more consistent end- user experience and to reduce the risk of outages."

"Tighter budgets and increasing demands on network infrastructure are leading many IT departments to turn to cost effective solutions such as virtualization and SOA. However, while these solutions are effective, they also add yet another layer of complexity," said Tal. "Our Fortune 1000 customers have experienced significant benefits by using our BTM software to monitor application and transaction flow through all levels of the IT infrastructure including virtualized environments and SOAs. This Webinar will help attendees to find a path to experience similar BTM benefits within their own IT projects."

About Enterprise Management Associates

Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm dedicated to the IT management market. The firm provides IT vendors and enterprise IT professionals with objective insight into the real-world business value of long-established and emerging technologies, ranging from security, storage and IT Service Management (ITSM) to the Configuration Management Database (CMDB), virtualization and service- oriented architecture (SOA). Even with its rapid growth, EMA has never lost sight of the client, and continues to offer personalized support and convenient access to its analysts. For more information on the firm's extensive library of IT management research, free online IT Management Solutions Center and IT consulting offerings, visit www.enterprisemanagement.com.

About OpTier

OpTier(R) harnesses the power of real business transactions with its unique Business Transaction Management (BTM) software solutions. Our CoreFirst(R) product assures that business transactions flow smoothly within IT applications and infrastructure without bottlenecks or outages, for improved end-user experience and reduced cost. Our Active Context Tracking(TM) (ACT) technology delivers end-to-end visibility — of all business transactions, across all tiers, all the time — by continuously discovering the links between IT components and business services. It also prioritizes IT transactions and processes based on business needs, for true IT optimization. For more information, visit www.optier.com.

OpTier, CoreFirst and "Putting First Things First" are trademarks of OpTier. Contacts: Lindsay Diamond Avi Dines or Jennifer Barlow OpTier Schwartz Communications, Inc. 212-679-2700 781-684-0770 lindsay.diamond@optier.com OpTier@schwartz-pr.com

SOURCE OpTier

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