dcsimg

Bond Art + Science Redesigns The Atlantic&aposs Online Presence

NEW YORK, June 23 /PRNewswire/ -- Bond Art + Science, http://www.bondartscience.com, a user experience firm focused on information architecture and interaction design, has been engaged to re-architect and redesign TheAtlantic.com, the daily source for news and opinion from the venerable magazine The Atlantic.

NEW YORK, June 23 /PRNewswire/ — Bond Art + Science, http://www.bondartscience.com, a user experience firm focused on information architecture and interaction design, has been engaged to re-architect and redesign TheAtlantic.com, the daily source for news and opinion from the venerable magazine The Atlantic.

Part of an overall rebranding effort by The Atlantic, Bond Art + Science will partner with Euro RSCG Worldwide and Pentagram to translate the refined brand identity and evolved print design to the online space.

"The online audience for The Atlantic is now larger than its print audience, and it will continue to grow," said Karen McGrane, Senior Partner at Bond Art + Science. "It is critical that their website offer an experience that is tailored to online readers and advertisers so The Atlantic can benefit from this growth."

"The Atlantic is undergoing a substantial evolution of its brand," added Evan Orensten, Managing Partner at Bond Art + Science. "They have brought a world class group together to help them do so, and we are excited to be part of the team. Our focus is to ensure that their digital presence reflects their refined values, supports the growth of their business, and meets the needs of their readers and advertisers."

"The Atlantic has become a multi-platform business," said Justin Smith, President, Atlantic Consumer Media. "It was essential that the firm we partnered with be able to evolve our website in line with our rebranding, and understand our goals for increasing advertiser and subscription revenue online. We've found that partner in Bond Art + Science."

The Atlantic rebranding effort is scheduled to be completed in the fall.

About The Atlantic

Since it was founded 150 years ago, The Atlantic has helped shape the national debate on the most critical issues of our times, from politics, business, and the economy, to technology, arts, and culture. The Atlantic's parent enterprise, Atlantic Media Company, is a Washington, D.C. based publishing company whose flagship properties include The Atlantic, National Journal, and Government Executive. With more than 3 million readers among the ranks of business, politics, government and academia, the publishing properties of Atlantic Media enjoy a prestigious reputation, acquired through 150 years of publishing top-quality American literature and journalism.

About Bond Art + Science

Bond Art + Science is a user experience design firm located in New York City. Bond's information architecture and interaction design practice helps clients create meaningful bonds between technically complex, information rich digital services and the people who use them.

Bond primarily works with clients in media, publishing, retail, and financial services by delivering strategy, information architecture, interaction design, and proto-typing services.

Bond Art + Science was founded in 2006 by four veterans of the interactive services industry. Bond's partners have honed their skills over more than 15 years and more than one hundred interactive engagements. Bond's partners have managed and participated in teams that designed the first corporate intranet, the first online banking application, the largest online trading service, the first multi-platform unified messaging system, and the first Linux-based mobile touch screen user interface. Bond's experience gives it unique insights and strong instincts about strategies and designs for the ever-evolving digital landscape. Bond is passionate about helping clients realize the value of digital technology.

Bond's partners also publish the award-winning web site, Cool Hunting, http://www.coolhunting.com.

Bond's clients include Nike, Microsoft, Conde Nast, Fast Company, CK Media, Cut&Paste, and Signal Patterns.

To inquire about a career with Bond, please submit a resume to jobs-at-bondartscience.com.

Contact: Evan Orensten, 212 226 6344 or info-at-bondartscience.com Bond Art + Science is located at: 38 W. 21st Street 3rd Floor New York, New York 10010

SOURCE Bond Art + Science

Comments are closed.