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i-Vision China — First to Release CMMB Mobile Multimedia Player on MIDs

BEIJING, July 24 /Xinhua-PRNewswire/ -- On July 23, at the China SARFT CMMB Administrative Bureau press conference held with Intel and mobile device manufacturers at the China World Hotel, i-Vision demonstrated its latest CMMB device software and the various interactive TV applications it supports on MIDs, Netbooks and UMPCs.

BEIJING, July 24 /Xinhua-PRNewswire/ — On July 23, at the China SARFT CMMB Administrative Bureau press conference held with Intel and mobile device manufacturers at the China World Hotel, i-Vision demonstrated its latest CMMB device software and the various interactive TV applications it supports on MIDs, Netbooks and UMPCs.

A Beijing-based company, i-Vision has focused on developing personal mobile digital TV solutions and innovative interactive TV applications, and has actively participated in the development of China's mobile multimedia standards with the authorities. The Company's MoTi-MoTi(TM) System is an end- to-end and physical layer standard-agnostic mobile TV operation platform that connects mobile broadcast with the telecommunication networks, and is compliant with CMMB, streaming TV and major mobile TV formats. The core systems of MoTi-MoTi(TM), including iGuide — the ESG system, iCMS — the channel management system, CrossAd — the cross network interactive application system, iBilling — the operation management system, and i-Vision Player — the client side multimedia player, work together to enable mobile TV operators and service providers to offer a rich, interactive and personalized mobile TV experience to the users.

At the press conference, i-Vision partners with Intel to present the first Linux based commercial level CMMB multimedia player on Aigo's and Lenovo's newly launched mobile Internet devices (MIDs). The Company also demonstrated various interactive TV applications supported by i-Vision Player on devices including UMPCs and Netbooks. Users can choose between services including live broadcast TV channels, program guide, video-on-demands, video recording, video community and interactive TV information browsing.

The launch of i-Vision's CMMB Player on new mobile devices is part of the Company's continuous effort to establish a new media platform that is cross- technology standards and cross-networks, and bring a new personal mobile TV experience to China's users.

About CMMB

China Multimedia Mobile Broadcasting (CMMB) is a mobile television and multimedia standard developed and specified in China by the State Administration of Radio, Film, and Television (SARFT). It is based on the satellite and terrestrial interactive multiservice infrastructure (STiMi), developed by TiMiTech, a company formed by the Chinese Academy of Broadcasting Science.

About i-Vision

i-Vision China is a Beijing-based company that focuses on the development of mobile digital TV solutions and innovative interactive TV applications. In 2007, i-Vision received the "Red Herring Asia 100" Award and was selected as one of fifty 'Top Innovators' for the GSMA's Mobile Innovation Summit. In 2008, the Company was named as one of the Top 50 Potential Investments for Mobile Phone Value-Added Products, and the Sony Ericsson sponsored Golden Olive Award for the Best Mobile Phone Advertising Platform.

For more information, please contact: Audrey Wang Marketing, i-Vision China Inc. Tel: +86-10-6280-0810 x3005 Fax: +86-10-6280-0809 Email: wangxs@ivisionchina.com

SOURCE i-Vision

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