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Tavant Technologies Collaborates With Electronic Arts for the Launch of TheSimsCarnival.com – A New Games Destination Website

SANTA CLARA, Calif., July 30 /PRNewswire-FirstCall/ -- Tavant Technologies, a leading provider of specialized IT solutions and services, today announced successful launch of The Sims Carnival(TM), a new creative endeavor in online casual gaming by the The Sims(TM) Label at Electronic Arts Inc. (Nasdaq: ERTS). Electronic Arts retained Tavant Technologies to provide offshore enabled services for TheSimsCarnival.com in an agile, onshore-offshore development approach.

SANTA CLARA, Calif., July 30 /PRNewswire-FirstCall/ — Tavant Technologies, a leading provider of specialized IT solutions and services, today announced successful launch of The Sims Carnival(TM), a new creative endeavor in online casual gaming by the The Sims(TM) Label at Electronic Arts Inc. (Nasdaq: ERTS). Electronic Arts retained Tavant Technologies to provide offshore enabled services for TheSimsCarnival.com in an agile, onshore-offshore development approach.

TheSimsCarnival.com is a new online community and gaming experience from The Sims that makes game creation and sharing more accessible and fun than ever before. The introduction of this new creative endeavor from The Sims is designed to convert millions of players into game designers, with no programming skills required!

"TheSimsCarnival.com project allowed Tavant to showcase two of its core differentiating capabilities: use of web technology in complex application environments and rapid, agile solution development with an onshore-offshore approach," said Sarvesh Mahesh, CEO of Tavant Technologies. "We are very proud to have supported Electronic Arts in bringing a new online gaming experience to market in a short time frame while leveraging offshore development expertise."

Tavant's core expertise is in web-technologies and the development of web-technology based e-Business applications. This includes user experience design leveraging latest Web 2.0 technologies and the use of emerging open source web technologies. Having used this expertise across many industries and eBusiness contexts, Electronic Arts has now extended these core capabilities successfully to the gaming industry.

"Our team developed the web portal and helped Electronic Arts design the overall solution," said Manish Arya, CTO at Tavant Technologies. "Our expertise in system integration and open source web technologies allowed us to rapidly develop and deploy a robust and scalable solution for the highly demanding and complex online gaming environment."

About Tavant Technologies:

Tavant Technologies, headquartered in Santa Clara, California and a SEI-CMMI Level 4, ISO 27001 & SAS-70 compliant organization, is a specialized IT solutions and services provider. Since its inception in 2000, Tavant focuses on the development and maintenance of portals, applications and solutions for customers in the eBusiness, Consumer Lending and Manufacturing verticals. Tavant differentiates itself through its ability to reliably apply technology to the most complex and highest performing application environments, in-depth industry domain expertise and a superior outsourcing experience. Founded in 2000, Tavant has quickly grown to a company of over 750 professionals delivering highest customer and employee satisfaction. For further information please visit http://www.tavant.com.

About The Sims

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit http://www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check out http://www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, SimCity, The Sims Carnival, SimCity 2000 and SimCity 3000 are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

SOURCE Tavant Technologies

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