CANTON, Mass., Sept. 2 /PRNewswire/ -- CrossTech Media, Inc. (http://www.crosstechmedia.com) producers of the ITEC Conference & Expo series of regional market Web 2.0 and Second Circle Innovation (TM) programs along with The Business Marketing Association (http://www.marketing.org) are pleased to announce the New Marketing Summit (http://www.newmarketingsummit.com/ ) being held October 14-15, 2008 at Gillette Stadium in Foxboro, MA. The two-day executive briefing and conference will feature marketing thought leaders and visionaries including:
CANTON, Mass., Sept. 2 /PRNewswire/ — CrossTech Media, Inc. (http://www.crosstechmedia.com) producers of the ITEC Conference & Expo series of regional market Web 2.0 and Second Circle Innovation (TM) programs along with The Business Marketing Association (http://www.marketing.org) are pleased to announce the New Marketing Summit (http://www.newmarketingsummit.com/ ) being held October 14-15, 2008 at Gillette Stadium in Foxboro, MA. The two-day executive briefing and conference will feature marketing thought leaders and visionaries including:
— David Meerman Scott (http://www.davidmeermanscott.com), a thought leader and viral marketing specialist;
— Paul Gillin (http://www.paulgillin.com), journalist, author, and an expert in social media; and
— Chris Brogan (http://www.chrisbrogan.com), chief strategist at CrossTech Media and frequent speaker on Second Circle Innovation(TM) and deploying social media in businesses today.
The conference provides a rich agenda designed for CMO's, senior level marketing professionals, and those ready to move to those levels. Topics of conversation range from strategic to tactical marketing, from specific tools, to ideas on how to use these appropriately for your business needs.
"Social media marketing is racing ahead at warp speed as users flock to the new generation of social networking tools," said Paul Gillin, author of The New Influencers and the forthcoming Secrets of Social Media Marketing. "This trend is changing business-customer relations forever and marketers need to update their skills faster than ever before."
"B-to-B marketers are trying to understand the new marketing landscape as well as the tools available to them," said Michael Lewis, President of the Business Marketing Association, Boston. "The New Marketing Summit is designed to bring attendees education on new marketing strategies and tools as well as provide actionable tactics they can implement immediately."
In addition to the two-day conference program there will be a product demonstration showcase, and a number of networking opportunities. The event takes place at the Fidelity Investments Clubhouse West at Gillette Stadium in Foxboro, MA and will include a tour of the stadium for attendees. For more information on sponsoring please contact (companies beginning with A-M) Marc Goldstein firstname.lastname@example.org (781) 821-6652 or (companies beginning with N-Z) Rich Erb email@example.com (781) 821-6623. For conference and speaking information please contact Diana Caporale at firstname.lastname@example.org (516) 804-2010.
About CrossTech Media: A division of CrossTech Group, a first of its kind of two complementary business units in one organization. As parent company of CrossTech Media and CrossTech Partners, the Group provides unique leverage and an advantage in knowledge, market research, customer acquisition, and brand development. We focus our products and services on Second Circle Technology(TM). Simply defined, Second Circle Technologies are the technologies that are driving innovation today. In the mid-1990's the Internet was the new driving force for innovation. Today, these technologies include New Media Strategies and Implementation, Mashups and Composite Apps, Virtualization, Enterprise Collaboration (social media), Web Oriented Architecture (SaaS), Fabric Computing (virtualization plus networking), and Unified Communications. Second Circle Technologies are distinctly different from "Third Circle Technologies" which are new to market and are ahead of their time. Likewise, they differ from "First Circle Technologies" which are stable, established technologies which — while important to an organization — are mature, implemented and well understood. Innovation and competitive advantage is driven by the effective adoption of Second Circle Technologies(TM).
SOURCE CrossTech Media, Inc.