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Announcing: Project Dogfood – An Experiment in Community and Transparency

CANTON, Mass., Sept 15 /PRNewswire/ -- CrossTech Media, Inc. (http://www.crosstechmedia.com), producers of the New Marketing Summit (http://www.gonewmarketing.com) and ITEC Conference & Expo (http://www.goitec.com) series of regional market Web 2.0 and Second Circle Innovation(TM) programs, today announced the launch of Project Dogfood (http://www.projectdogfood.com). Project Dogfood is an online community that gets its name from the expression, "eating your own dogfood" and means doing what we recommend others do.

CANTON, Mass., Sept 15 /PRNewswire/ — CrossTech Media, Inc. (http://www.crosstechmedia.com), producers of the New Marketing Summit (http://www.gonewmarketing.com) and ITEC Conference & Expo (http://www.goitec.com) series of regional market Web 2.0 and Second Circle Innovation(TM) programs, today announced the launch of Project Dogfood (http://www.projectdogfood.com). Project Dogfood is an online community that gets its name from the expression, "eating your own dogfood" and means doing what we recommend others do.

The goal of Project Dogfood is to deliver a better community experience for the New Marketing Summit by encouraging the community at large to contribute their ideas on what makes for a good event website. By turning to their online audience for suggestions, input and recommendations the producers of the New Marketing Summit are, in effect, "eating their own dogfood."

Users of Project Dogfood can contribute their advice through blog posts, interactive polls, participation in forum communities and much more. The producers of the New Marketing Summit are active participants on the site and incorporate feedback based on the recommendations they receive. The site will continue to evolve and the results will be featured as part of the New Marketing Summit, October 14-15, 2008 at Gillette Stadium in Foxboro, MA.

"Our goal is to engage in discussions about transformation and change," says Chris Brogan, VP of Strategy and Technology at CrossTech Media. "We're asking our community to talk with us about what they want out of an event site, and the online activities that surround it, so that we can change the New Marketing Summit site into something more approaching Web 2.5. The transformation should be very exciting."

The New Marketing Summit is a two-day executive briefing and conference will feature marketing thought leaders and visionaries including discussion next-generation marketing strategies and technologies. The mission of the conference is to provide a rich agenda designed for CMOs and senior level marketing professionals, and will include topics of conversation ranging from strategic to tactical marketing, from specific tools, to ideas on how to use these tools appropriately for your business needs.

To participate in Project Dogfood please visit and register at http://www.projectdogfood.com. For information regarding the New Marketing Summit speaking opportunities, please contact Diana Caporale at dcaporale@crosstechmedia.com (516) 804-2010. Sponsors A-M contact Marc Goldstein at mgoldstein@crosstechmedia.com (781) 821-6652 or N-Z Rich Erb rerb@crosstechmedia.com (781) 821-6623.

About CrossTech Media: A division of CrossTech Group, a first of its kind of two complementary business units in one organization. As parent company of CrossTech Media and CrossTech Partners, the Group provides unique leverage and an advantage in knowledge, market research, customer acquisition, and brand development. We focus our products and services on Second Circle Technology(TM). Simply defined, Second Circle Technologies are the technologies that are driving innovation today. In the mid-1990's the Internet was the new driving force for innovation. Today, these technologies include New Media Strategies and Implementation, Mashups and Composite Apps, Virtualization, Enterprise Collaboration (social media), Web Oriented Architecture (SaaS), Fabric Computing (virtualization plus networking), and Unified Communications. Second Circle Technologies are distinctly different from "Third Circle Technologies" which are new to market and are ahead of their time. Likewise, they differ from "First Circle Technologies" which are stable, established technologies which — while important to an organization — are mature, implemented and well understood. Innovation and competitive advantage is driven by the effective adoption of Second Circle Technologies(TM).

For more information contact: Bill Sell, Vice President & General Manager bsell@crosstechmedia.com; CrossTech Media, Inc. 437 Turnpike Street, Canton MA 02021. (781) 821-6600. http://www.crosstechmedia.com.

SOURCE CrossTech Media, Inc.

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