Kingston Technology Joins VMware Alliance Affiliate Initiative

Alliance Companies Collaborate in Offering Memory Discounts and Reseller Tools

Alliance Companies Collaborate in Offering Memory Discounts and Reseller Tools

Encouraging Businesses to Deploy Virtualization Solutions

LAS VEGAS and FOUNTAIN VALLEY, Calif., VMworld 2008, Sept. 16 /PRNewswire/ — Kingston Technology Company, Inc., the independent world leader in memory products, today announced it is participating in VMware's Alliance Affiliate Initiative. Kingston has established special memory discounts for resellers who purchase VMware solutions. The relationship also includes creating innovative reseller support tools, such as webinars demonstrating the benefits of the VMware platform and Kingston server memory.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080916/LATU072)

(Logo: http://www.newscom.com/cgi-bin/prnh/19991011/KINGSTON)

"Kingston has been a champion of the channel since our beginning, and working with VMware to bring virtualization to the world is an incredible opportunity," said John Holland, vice president U.S. sales, Kingston(R). "We are honored to be a part of VMware's Affiliate Alliance Initiative and look forward to demonstrating the power that optimum memory brings to both the enterprise and small business customer."

"VMware welcomes Kingston as part of its Alliance Affiliate Initiative, which is designed to equip and provide financial motivation to channel partners to sell, service and support VMware technology partner solutions with VMware virtualization solutions," said Steve Houck, vice president of worldwide channels at VMware. "Memory is a critical component in virtual infrastructure, and resellers that can sell Kingston server memory with VMware virtualization help bring innovative and cost-effective product combinations to end users. It's a win-win strategy for everyone in the virtualization value chain."

In addition to the memory discount, applicable to Kingston branded server memory, the VMware Alliance Affiliate Initiative includes a free customer- facing webinar and tools to support marketing and sales efforts. Open to all VMware partner levels, there are no special programs to join or forms to complete. Visit http://www.kingston.com/VMAA or contact Liesl Schwoebel: 714-437-3354 or liesl_schwoebel@kingston.com for program details.

Kingston server memory is backed by a lifetime warranty, free 24/7 technical support and the KingstonCare service program, which provides onsite spares, service reimbursement, cross-ship RMAs and all the tools necessary to minimize server downtime. For more detailed information visit the Kingston Web site at: http://www.kingston.com.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit http://www.kingston.com.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

SOURCE Kingston Technology Co., Inc.

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