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Getting Snarky

I’ve been sitting here watching the latest snipe-fest between Sun and Microsoft. This is really nothing new. It’s common to see the two of them heckling away at each other on any given day. However, this latest volley of invective caught my attention more than usual. Why? Because it made me take a step back and think about the underlying forces that are driving the initiatives both companies are advancing.

I’ve been sitting here watching the latest snipe-fest between Sun and Microsoft. This is really nothing new. It’s common to see the two of them heckling away at each other on any given day. However, this latest volley of invective caught my attention more than usual. Why? Because it made me take a step back and think about the underlying forces that are driving the initiatives both companies are advancing.

In case you haven’t heard, the most recent Sun/Microsoft “debate” (and I use the term extremely loosely) revolves around all sorts of issues related to Web services. For the uninitiated, Web services are the next generation of Web-centric applications that both companies believe represent the future of software development.

Sun and Microsoft are pushing different strategies to enable programmers to write these applications and end users to take advantage of them. Microsoft is backing their .NET platform, while Sun has created a new umbrella for all their Web-centric initiatives that is called Sun ONE.

There is a “question and answer” exchange between Microsoft’s PR agency and Sun regarding the two competing initiatives posted on Sun’s Web site at http://www.sun.com/dot-com/realitycheck/headsup010205.html.

After reading that posting, I started to find the whole situation kind of amusing, because I think they might both be barking up the wrong tree. While they sit there saying snarky things about each other, the foundation upon which both companies built their businesses is shifting beneath their feet.

Now, please don’t get me wrong….

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