Complementary and Collaborative Apps

Good-bye monolithic application

You may remember the commercials of the card-board cut-out sales person who said, “So… how much software would you like to buy?”

Ironically, today many software companies don’t even have a sales staff — particularly mobile software companies.

Of course, when you are selling software at $0.99 a pop through an app-store, it can be difficult to justify (let alone financially support) the overhead of a salesperson.

In today’s market it may make more sense to have a marketing partner to build awareness of your app/brand or perhaps engage a channel-focused business development team to build distribution and licensing opportunities.

Marketing can be a significant expense, however it is not the only challenge to being a successful software vendor.

As techies ourselves, there is a tendency to want to add every little feature to our software, however this temptation to add “shiny objects” to an app…

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